A clearly defined and organized sales plan is the perfect launchpad for success if you want to crush your 2019 growth goals.
Website projects have sort of a bad rep. They're rather notorious for going over-budget, out-of-scope, over-deadline, and causing a significant amount of stress.
Today's best marketing teams have an innovative mindset - constantly testing, integrating, and optimizing new technologies into their marketing tech stacks for continually better results over time.
Indeed, the right marketing technology tools can be the difference between lackluster and amazing results. Fortunately, having an awesome tech stack doesn't have to cost a fortune. In fact, there are hundreds of tools that can make you a more amazing marketer without costing you a penny.
Whether you're new to inbound marketing or just brushing up your skills, it can feel a bit like learning a new language at times. There are quite a few vocabulary terms that are extremely helpful to understand in order to leverage inbound marketing most effectively.
We've put together this comprehensive glossary of inbound marketing terms to help you learn to speak the language of inbound fluently.
Successful digital marketing demands more than just attracting interested users to your website. You need to get website visitors to take one or more desired actions, or exhibit certain behaviors on your site, in order to actually accomplish your marketing and sales goals.
The actions or behaviors desired of your website visitors will vary from company to company and from page to page on any given website. Desired actions include things like submitting a form, clicking through to an additional page, starting a free trial, or completing a purchase.
Inbound marketing is a tremendously effective, modern way of generating leads and customers for many companies across the world.
Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
One of the most fundamentally important elements of an inbound marketing campaign is the content offer. A content offer is a foundational piece of an inbound program that works to attract interest, convert interested users into leads, and nurture leads into sales opportunities.
Many companies understand the enormous potential of an inbound approach for their company, but they're not sure what elements are necessary to create successful, lead-generating inbound marketing content.
Here are all of the key pieces you need to include in an inbound marketing content offer, why they're important, and how to create them in order to generate successful lead generation results.
The time has come. 2019 will be the year of data-driven digital marketing. I can feel it. For years, marketers have had access to an increasing set of digital metrics, and 2019 is going to be the year when digital marketers finally start using their data to make smart, informed analytics decisions that impact revenue growth.
To get there, you need to begin by understanding which are the most important metrics to track as part of your digital marketing efforts. There is just so much data available to marketers, it can challenging to know where to focus your time and efforts.
Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.
If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results.
Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment.
The world’s most popular marketing automation platform, HubSpot, is primarily known for its ability to help marketing teams, but there are so many powerful facets of the software that are designed to supercharge sales for your company.
Many sales leaders are cautiously optimistic about marketing automation software like HubSpot, but they're just not sure how the technology applies to them.
HubSpot includes a full set of sales productivity tools that help streamline and speed up your sales process. These technology tools allow sales teams to spend more time selling, shortening average sales cycles and increasing sales team happiness. Let’s take a look at some of the top tools helping sales teams fuel performance.
Having a healthy stream of leads coming in from your website is a great first step toward generating revenue attributable to your marketing efforts. But turning those leads into customers requires a bit more strategic attention.
Lead scoring is a valuable tool that any sales and marketing team can implement to close more customers. Lead scoring is a system that ranks your prospects based on their perceived value to your organization. It is an automated way to identify and hand off your hottest leads to your sales team so they can work their magic and close more deals.