How to Create Content That Search Engines Love

Nov 15, 2018 / by Meghan Hultquist posted in marketing, content, content development, inbound marketing, SEO

Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.

Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.

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11 Clever Ways to Use the HubSpot Prospects Tool

Nov 7, 2018 / by Meghan Hultquist posted in sales, technology, HubSpot, sales enablement

The HubSpot growth stack includes tons of useful tools for sales and marketing teams. One of its most powerful and intriguing features is known as the Prospects tool. It's a tool that's been around since the very early days of HubSpot, and it's one of the most interesting features to both new and existing HubSpot customers.

Understanding the potential power of the HubSpot Prospects tool and how to leverage it gives marketing and sales teams a huge competitive edge.

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Create a 2019 Sales Plan in 9 Steps

Oct 30, 2018 / by Meghan Hultquist posted in sales enablement

A clearly defined and organized sales plan is the perfect launchpad for success if you want to crush your 2019 growth goals.  

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8 Ways to Effectively Manage Your Website Project

Oct 23, 2018 / by Kelly Stoner, PMP posted in websites

Website projects have sort of a bad rep. They're rather notorious for going over-budget, out-of-scope, over-deadline, and causing a significant amount of stress. 

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12 Free Marketing Tools to Make Your Team Even More Amazing

Oct 16, 2018 / by Meghan Hultquist posted in technology, marketing

Today's best marketing teams have an innovative mindset - constantly testing, integrating, and optimizing new technologies into their marketing tech stacks for continually better results over time. 

Indeed, the right marketing technology tools can be the difference between lackluster and amazing results. Fortunately, having an awesome tech stack doesn't have to cost a fortune. In fact, there are hundreds of tools that can make you a more amazing marketer without costing you a penny.

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The Ultimate Glossary of Inbound Marketing Terms

Oct 9, 2018 / by Meghan Hultquist posted in marketing, inbound marketing

Whether you're new to inbound marketing or just brushing up your skills, it can feel a bit like learning a new language at times. There are quite a few vocabulary terms that are extremely helpful to understand in order to leverage inbound marketing most effectively.

We've put together this comprehensive glossary of inbound marketing terms to help you learn to speak the language of inbound fluently.

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4 Tips in 5 Minutes: Influence Visitor Behavior on Your Website

Oct 3, 2018 / by Meghan Hultquist posted in marketing, websites, optimization

Successful digital marketing demands more than just attracting interested users to your website. You need to get website visitors to take one or more desired actions, or exhibit certain behaviors on your site, in order to actually accomplish your marketing and sales goals. 

The actions or behaviors desired of your website visitors will vary from company to company and from page to page on any given website. Desired actions include things like submitting a form, clicking through to an additional page, starting a free trial, or completing a purchase.

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How to Create an Inbound Marketing Content Offer

Oct 1, 2018 / by Meghan Hultquist posted in content, strategy, lead generation, inbound marketing

Inbound marketing is a tremendously effective, modern way of generating leads and customers for many companies across the world.

Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

One of the most fundamentally important elements of an inbound marketing campaign is the content offer. A content offer is a foundational piece of an inbound program that works to attract interest, convert interested users into leads, and nurture leads into sales opportunities.

Many companies understand the enormous potential of an inbound approach for their company, but they're not sure what elements are necessary to create successful, lead-generating inbound marketing content.

Here are all of the key pieces you need to include in an inbound marketing content offer, why they're important, and how to create them in order to generate successful lead generation results.

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Digital Marketing Metrics to Track in 2019

Sep 21, 2018 / by Meghan Hultquist posted in marketing, analytics

The time has come. 2019 will be the year of data-driven digital marketing. I can feel it. For years, marketers have had access to an increasing set of digital metrics, and 2019 is going to be the year when digital marketers finally start using their data to make smart, informed analytics decisions that impact revenue growth. 

To get there, you need to begin by understanding which are the most important metrics to track as part of your digital marketing efforts. There is just so much data available to marketers, it can challenging to know where to focus your time and efforts. 

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5 Common Causes of Mediocre Marketing Automation Results

Sep 18, 2018 / by Meghan Hultquist posted in marketing, strategy, marketing automation, lead generation

Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.

If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results. 

Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment. 

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