Inbound Website Must-Haves: 5 Steps to Make Your Website Irresistible to Target Customers

Jul 16, 2019 / by Meghan Hultquist posted in websites, lead generation, inbound marketing

No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually influences their behavior, getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website - one that will be irresistible to your target customers.

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How to Build Landing Pages That Convert Like Crazy

Nov 29, 2018 / by Meghan Hultquist posted in websites, lead conversion, lead generation, optimization

When it comes to landing pages, conversion is the name of the game.

Optimizing landing pages for conversion is a great skill that will open up your funnel's floodgates, increasing leads at all stages. No matter what download, opportunity, engagement, webinar, or other asset you're promoting with your landing page, there are several best practices you can follow to skyrocket your conversion rates.

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8 Ways to Effectively Manage Your Website Project

Oct 23, 2018 / by Kelly Stoner, PMP posted in websites

Website projects have sort of a bad rep. They're rather notorious for going over-budget, out-of-scope, over-deadline, and causing a significant amount of stress. 

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4 Tips in 5 Minutes: Influence Visitor Behavior on Your Website

Oct 3, 2018 / by Meghan Hultquist posted in marketing, websites, optimization

Successful digital marketing demands more than just attracting interested users to your website. You need to get website visitors to take one or more desired actions, or exhibit certain behaviors on your site, in order to actually accomplish your marketing and sales goals. 

The actions or behaviors desired of your website visitors will vary from company to company and from page to page on any given website. Desired actions include things like submitting a form, clicking through to an additional page, starting a free trial, or completing a purchase.

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SEO Best Practices for 2019

Aug 31, 2018 / by Meghan Hultquist posted in technology, marketing, websites, optimization, SEO

What's the Best SEO Strategy for 2019?

SEO is an essential component of driving qualified traffic and leads to your website. But so many companies don't have a good handle on what SEO even means today. It's not completely their fault. There is so much misinformation about SEO out there, and it's tough to sort through what's current and what's accurate.

What makes SEO such a tough discipline is that it is ever-evolving, with search engines releasing updates all the time and often without warning. The best way to stay ahead of search engine algorithm updates is simply to adhere to best practices from the beginning. 

So, let's take a look at what SEO best practices look like as marketers gear up to head into 2019. Combine these powerful forces to put together the best SEO strategy your company has ever seen.

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Optimize Your Website to Influence Visitor Behavior

Aug 28, 2018 / by Meghan Hultquist posted in marketing, websites, optimization

There is a method to the madness when it comes to getting your website visitors to take a certain action or behave a certain way. It turns out there is a very predictable way that people react to triggers, cues, signals, and direction. Leveraging the right visual and messaging components allows you to more effectively engage with prospects and directly influence their behavior.

And it doesn't require a total overall of your website. There are a series of impactful tweaks you can make that will allow you to strategically influence the behaviors you want from your website visitors.

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How to Use Your B2B Website to Acquire New Customers IRL

Aug 8, 2018 / by Meghan Hultquist posted in sales, marketing, sales enablement, websites, lead generation, customer acquisition

Websites can serve a number of different purposes. But, if your B2B website isn't helping you to acquire new customers, then it's not doing its job.

Almost all companies have a website, which is a great start. Some even look really nice. But just having a nice-looking website isn't enough to generate leads and acquire new customers for most businesses. You need to take a strategic approach to attracting visitors, converting leads, and closing customers in order to truly impact revenue growth in real life (IRL).

Sales and marketing leaders should leverage their most valuable digital asset to generate leads and acquire customers, and your website has the potential to be your most powerful sales and marketing tool. This is true even for companies that handle the majority of their sales process offline - on the phone with a sales rep, for example. 

Regardless of your industry or audience, the elements required to turn your website into a lead generation and customer acquisition tool are essentially the same. Implement these steps to start using your B2B website to generate leads and close customers.

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Reorganize Your Website Page Architecture Like a Pro

Jul 26, 2018 / by Meghan Hultquist posted in marketing, websites

Too often, companies make the mistake of laying out their website page architecture in a way that makes sense to them, but not to their visitors. The results are confused prospects and lost sales opportunities.

When a user lands on your website, you need to provide them with a clear path to take the action that you want. Don't leave anything up to chance or ever make your users guess what action they're supposed to take.

Use these tips to optimize your web page architecture for best results.

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