The ultimate goal of any marketing campaign is to influence human behavior. That’s why the most successful marketing campaigns incorporate and leverage certain principles of human psychology.
If you've been noticing a diminishing return on your cold calling investment, you're not the only one. Digital technology has massively disrupted the way business communication is conducted, and sales teams are seriously feeling the impact.
The harsh reality for many sales teams is that in today's modern marketplace, cold calling just isn't sufficient to hit your sales and growth goals.
Pop-Up Forms, formerly known as "Lead Flows," are a great and easy tool inside of the HubSpot growth stack that lets any website add a conversion point (form) to any website page, without any coding knowledge at all.
Pop-up forms are simple three-step forms for gathering customer information that can be set to appear on any page on your website.
Here's how to use them effectively to generate leads.
When it comes to landing pages, conversion is the name of the game.
Optimizing landing pages for conversion is a great skill that will open up your funnel's floodgates, increasing leads at all stages. No matter what download, opportunity, engagement, webinar, or other asset you're promoting with your landing page, there are several best practices you can follow to skyrocket your conversion rates.
Inbound marketing is a tremendously effective, modern way of generating leads and customers for many companies across the world.
Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
One of the most fundamentally important elements of an inbound marketing campaign is the content offer. A content offer is a foundational piece of an inbound program that works to attract interest, convert interested users into leads, and nurture leads into sales opportunities.
Many companies understand the enormous potential of an inbound approach for their company, but they're not sure what elements are necessary to create successful, lead-generating inbound marketing content.
Here are all of the key pieces you need to include in an inbound marketing content offer, why they're important, and how to create them in order to generate successful lead generation results.
Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.
If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results.
Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment.
Webinars engage users, showcase your brand's expertise, and are great go-to offers to nurture leads further along in their journey. You can use webinars for any stage of the funnel, so long as your topic is educational and valuable to your audience.
Webinars can be used strategically at all stages in the buyer's journey to improve your lead generation performance. The lead generation potential of a well-planned, well-executed webinar is huge.
Websites can serve a number of different purposes. But, if your B2B website isn't helping you to acquire new customers, then it's not doing its job.
Almost all companies have a website, which is a great start. Some even look really nice. But just having a nice-looking website isn't enough to generate leads and acquire new customers for most businesses. You need to take a strategic approach to attracting visitors, converting leads, and closing customers in order to truly impact revenue growth in real life (IRL).
Sales and marketing leaders should leverage their most valuable digital asset to generate leads and acquire customers, and your website has the potential to be your most powerful sales and marketing tool. This is true even for companies that handle the majority of their sales process offline - on the phone with a sales rep, for example.
Regardless of your industry or audience, the elements required to turn your website into a lead generation and customer acquisition tool are essentially the same. Implement these steps to start using your B2B website to generate leads and close customers.