How to Create Content That Search Engines Love

Nov 15, 2018 / by Meghan Hultquist posted in marketing, content, content development, inbound marketing, SEO

Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.

Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.

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Conduct a Copy Interview Like an Emmy-Winning Talk Show Host

Jul 19, 2018 / by Meghan Hultquist posted in marketing, content development

Great marketing content requires input from special subject matter experts. Whether you're sitting down with someone inside of your company, a thought leader in your industry or an agency client, running a productive copy interview can be the difference between success and failure when it comes to producing great content. 

While some experts are just naturally more well-suited to being interviewed, there is a lot an interviewer can do to make the most productive use of everyone’s time. Below are some tips on how to conduct an outstanding copy interview.

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