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How to Create Content That Search Engines Love

Nov 15, 2018 / by Meghan Hultquist posted in marketing, content, content development, inbound marketing, SEO

Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.

Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.

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How to Create an Inbound Marketing Content Offer

Oct 1, 2018 / by Meghan Hultquist posted in content, strategy, lead generation, inbound marketing

Inbound marketing is a tremendously effective, modern way of generating leads and customers for many companies across the world.

Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

One of the most fundamentally important elements of an inbound marketing campaign is the content offer. A content offer is a foundational piece of an inbound program that works to attract interest, convert interested users into leads, and nurture leads into sales opportunities.

Many companies understand the enormous potential of an inbound approach for their company, but they're not sure what elements are necessary to create successful, lead-generating inbound marketing content.

Here are all of the key pieces you need to include in an inbound marketing content offer, why they're important, and how to create them in order to generate successful lead generation results.

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7 Easy Steps to Build a Content Marketing Strategy

Jul 24, 2018 / by Meghan Hultquist posted in marketing, content

Creating an effective content strategy doesn’t have to be overly time-consuming or complicated. You just need to know what pieces to use and how to assemble them to create the results you want.

Below is a framework for a content marketing strategy that can usually be built in anywhere between an afternoon and a couple of weeks. 

Of course, the more time you spend focusing on each of the areas below, the more comprehensive and effective your content marketing strategy will be.

Follow the seven easy steps below to build a content strategy that generates leads for all stages of your funnel.

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