Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.
If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results.
Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment.