---
title: Insights and ideas on marketing and technology | marketing automation
description: marketing automation | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.
---

[![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com)

# BLOG

[![](https://www.hq-digital.com/hubfs/10%20HubSpot%20Automation%20Workflows%20that%20Save%20you%20time.jpg) ](https://www.hq-digital.com/blog/10-hubspot-workflows-to-save-you-5-hours-every-week)

## [10 HubSpot Workflows to Save You 5+ Hours Every Week](https://www.hq-digital.com/blog/10-hubspot-workflows-to-save-you-5-hours-every-week)

** Aug 27, 2025 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [HubSpot AI](https://www.hq-digital.com/blog/topic/hubspot-ai), [HubSpot workflows](https://www.hq-digital.com/blog/topic/hubspot-workflows), [HubSpot automation](https://www.hq-digital.com/blog/topic/hubspot-automation)

HubSpot is more than just a CRM or marketing automation tool. It's a time-saving productivity powerhouse - when you've unlocked the full potential of its workflow automation features. 

The problem? Most teams barely scratch the surface of HubSpot's transformative time-saving capabilities. 

If your marketing, sales, or service teams are bogged down with repetitive tasks, you’re losing hours (and probably patience) every single week.

The good news is that with the right HubSpot workflows, you can automate your busywork and free your team from tedious, time-consuming tasks to focus on higher-value activities. 

[Read More >](https://www.hq-digital.com/blog/10-hubspot-workflows-to-save-you-5-hours-every-week)

[![](https://www.hq-digital.com/hubfs/how-to-set-up-hubspot-for-your-sales-and-marketing-teams.jpg) ](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

## [How to Set Up HubSpot for Your Sales and Marketing Teams](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

** Jul 29, 2025 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [marketing](https://www.hq-digital.com/blog/topic/marketing), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting)

 

Whether you’re leading a marketing department, building out a sales team, or running both,  setting up HubSpot correctly is the key to unlocking powerful results expeditiously.

HubSpot's all-in-one growth suite platform is designed to support sales and marketing alignment, automate repetitive tasks, and accelerate growth, but only if it’s configured properly for you and your organization.

[Read More >](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

[![](https://www.hq-digital.com/hubfs/Productive%20businessman%20using%20HubSpot%20on%20laptop.jpg) ](https://www.hq-digital.com/blog/why-businesses-are-adopting-hubspot-today-a-deep-dive-into-its-rising-popularity)

## [Why Businesses Are Adopting HubSpot Today: A Deep Dive into Its Rising Popularity](https://www.hq-digital.com/blog/why-businesses-are-adopting-hubspot-today-a-deep-dive-into-its-rising-popularity)

** Jul 1, 2025 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [lead generation](https://www.hq-digital.com/blog/topic/lead-generation), [inbound marketing](https://www.hq-digital.com/blog/topic/inbound-marketing), [Revenue Operations](https://www.hq-digital.com/blog/topic/revenue-operations), [HubSpot AI](https://www.hq-digital.com/blog/topic/hubspot-ai)

It's no secret that businesses worldwide are adopting technology and AI to advance their goals. Organizations that haven't adopted core business technologies are finding themselves, often sheepishly, on the cusp of falling behind.

HubSpot, the all-in-one customer platform, is quickly becoming the go-to solution for businesses across many industries (and especially in tech, telecom, and manufacturing). From small startups to global enterprises, organizations are increasingly adopting HubSpot - and for very good reasons.

In this post, we’ll explore HubSpot's rising popularity with businesses in 2025.

[Read More >](https://www.hq-digital.com/blog/why-businesses-are-adopting-hubspot-today-a-deep-dive-into-its-rising-popularity)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/AB%20testing%20to%20improve%20your%20conversion%20rates-106415-edited.jpg) ](https://www.hq-digital.com/blog/how-to-convert-more-leads-with-hubspot-ab-testing)

## [How to Convert More Leads with A/B Testing in HubSpot](https://www.hq-digital.com/blog/how-to-convert-more-leads-with-hubspot-ab-testing)

** Mar 10, 2022 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [lead conversion](https://www.hq-digital.com/blog/topic/lead-conversion), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [a/b testing](https://www.hq-digital.com/blog/topic/a-b-testing)

*EDITORS NOTE: This blog was originally published August 10, 2018 and has been updated.*

A/B testing (or split testing, if you prefer) might be the most underutilized tool marketers have today. Consider, in less than 3 minutes you can:

- Set up a test to see if your call-to-action could be more powerful
- Try two great layouts on your landing page
- Test out *both* of your catchy subject lines.

 The possibilities are nearly endless.

An A/B test means showing two versions of the same website page, email, or blog to visitors simultaneously and measuring performance for both variations. The version that performs better wins, it's as simple as that.

HubSpot's CRM and automation software tools make it easy to perform an A/B test on nearly every piece of digital marketing collateral, from website pages to emails, to ads and CTAs. 

[Read More >](https://www.hq-digital.com/blog/how-to-convert-more-leads-with-hubspot-ab-testing)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/assigning%20points%20in%20a%20lead%20scoring%20model.jpg) ](https://www.hq-digital.com/blog/send-your-hottest-leads-to-sales-with-lead-scoring)

## [How to Use HubSpot Lead Scoring to Close More Customers](https://www.hq-digital.com/blog/send-your-hottest-leads-to-sales-with-lead-scoring)

** Jan 20, 2022 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [technology](https://www.hq-digital.com/blog/topic/technology), [marketing](https://www.hq-digital.com/blog/topic/marketing), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

*Blog originally published Sep 4, 2018.*

Having a healthy stream of leads coming in from your website is a great first step toward generating revenue attributable to your marketing efforts. But turning those leads into customers requires a bit more strategic attention.

Lead scoring is a valuable tool that any sales and marketing team can implement to close more customers. Lead scoring is a system that ranks your prospects based on their perceived value to your organization. It is an automated way to identify and hand off your hottest leads to your sales team so they can work their magic and close more deals.

[Read More >](https://www.hq-digital.com/blog/send-your-hottest-leads-to-sales-with-lead-scoring)

[![](https://www.hq-digital.com/hubfs/Lead%20nurturing%20to%20drive%20more%20sales.jpg) ](https://www.hq-digital.com/blog/lead-nurturing-drive-sales-by-following-these-5-steps)

## [Lead Nurturing: Drive Sales by Following These 5 Steps](https://www.hq-digital.com/blog/lead-nurturing-drive-sales-by-following-these-5-steps)

** Nov 24, 2020 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [strategy](https://www.hq-digital.com/blog/topic/strategy), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

A new prospect hits your website. Their company is a perfect fit for your services, and you quickly reach out to make contact, but alas! The prospect is not yet ready to buy. This is the scenario facing companies and sales teams of all sizes, who find themselves with a pile of qualified leads who aren’t quite ready to make a purchase. Lead nurturing is the perfect tactic to engage this group of prospective customers until they’re ready to make a purchasing decision. 

A lead nurturing campaign typically consists of a series of automated emails specifically designed to keep leads engaged with your company, nurturing them along their buying journey to becoming a customer. Orchestrated properly, lead nurturing establishes trust with your leads, positions your organization as a bona fide expert in your space, leads to warmer sales conversations, and, most importantly, closes more deals. 

[Read More >](https://www.hq-digital.com/blog/lead-nurturing-drive-sales-by-following-these-5-steps)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/marketing-automation-strategy-must-haves.jpg) ](https://www.hq-digital.com/blog/7-marketing-automation-strategy-must-haves-for-2020)

## [7 Marketing Automation Strategy Must-Haves for 2020](https://www.hq-digital.com/blog/7-marketing-automation-strategy-must-haves-for-2020)

** Jan 31, 2020 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [strategy](https://www.hq-digital.com/blog/topic/strategy), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

Marketing automation adoption continues to grow among marketers in 2020, with most marketing teams now using at least one automation tool as part of their tech stack.

Building a smart marketing automation strategy is a great way to generate remarkable marketing results and revenue growth in 2020. Like most things in digital marketing, being strategic and thoughtful in your approach to marketing automation is the best way to proceed. A sloppy or on-the-fly approach without a thoughtful, buttoned-up strategy is almost certain to create headaches and hurdles down the road. And it certainly won’t be scalable.

[Read More >](https://www.hq-digital.com/blog/7-marketing-automation-strategy-must-haves-for-2020)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/automation-blueprint.png) ](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

## [Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

** Apr 29, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

[Setting yourself up for success within HubSpot](https://www.hq-digital.com/hubspot-experts) is a critical process. HubSpot contains a powerful set of tools to help increase lead generation and customer acquisition, but it's not a magic button that is ready to go from the gate. You need to properly configure your system to make it work well for your organization, and that starts with properly mapping your sales process using lifecycle stages, lead statuses, and deal stages.

[Read More >](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/you-did-not-wake-up-today-to-be-mediocre.jpg) ](https://www.hq-digital.com/blog/5-common-causes-of-mediocre-marketing-automation-results)

## [5 Common Causes of Mediocre Marketing Automation Results](https://www.hq-digital.com/blog/5-common-causes-of-mediocre-marketing-automation-results)

** Sep 18, 2018 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [strategy](https://www.hq-digital.com/blog/topic/strategy), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [lead generation](https://www.hq-digital.com/blog/topic/lead-generation)

Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.

If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results. 

Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment. 

[Read More >](https://www.hq-digital.com/blog/5-common-causes-of-mediocre-marketing-automation-results)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/How%20HubSpot%20speeds%20up%20sales%20team's%20productivity.jpg) ](https://www.hq-digital.com/blog/speed-up-sales-process-with-hubspot)

## [HubSpot Tools to Speed Up Your Sales Process and Close More Deals](https://www.hq-digital.com/blog/speed-up-sales-process-with-hubspot)

** Sep 12, 2018 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [technology](https://www.hq-digital.com/blog/topic/technology), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

The world’s most popular marketing automation platform, [HubSpot](https://www.hq-digital.com/blog/tag/hubspot.com), is primarily known for its ability to help marketing teams, but there are so many powerful facets of the software that are designed to supercharge sales for your company.

Many sales leaders are cautiously optimistic about marketing automation software like HubSpot, but they're just not sure how the technology applies to them. 

HubSpot includes a full set of sales productivity tools that help streamline and speed up your sales process. These technology tools allow sales teams to spend more time selling, shortening average sales cycles and increasing sales team happiness. Let’s take a look at some of the top tools helping sales teams fuel performance.

[Read More >](https://www.hq-digital.com/blog/speed-up-sales-process-with-hubspot)

[All posts](https://www.hq-digital.com/blog/all) [Next **](https://www.hq-digital.com/blog/tag/marketing-automation/page/2)

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