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Chatbots: A Primer for Marketing Teams

Jan 9, 2019 / by Meghan Hultquist posted in customer acquisition, marketing, technology

If you’ve spent any time online over the last two years, you’ve more likely than not encountered chatbots. And if you haven’t, you will soon. Chatbots, often referred to simply as “bots,” are heralded by many as the next must-have-technology for marketing and sales.

Businesses of all shapes and sizes are adopting chatbots rapidly, and there are many powerful applications within any given company. More and more big brands, from Nike to Whole Foods, have already embraced bot technology, and now chatbots are quickly becoming mainstream. Research from Forrester showed that in 2016, just 5% of companies worldwide were using chatbots regularly. Compare that to a recent survey by Oracle, which found that 80% of senior marketing and sales professionals expect to be using chatbots for customer interactions by 2020.

Chatbots are an excellent reminder that the digital revolution is far from over. We’re actually right in the midst of it. As more and more companies join in, marketers need to get a good grasp on how to use this powerful technology for the good of their brand.

So, let’s explore this emerging technology, what it means for marketing teams, and how to leverage it successfully for your brand.

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11 Clever Ways to Use the HubSpot Prospects Tool

Nov 7, 2018 / by Meghan Hultquist posted in sales enablement, sales, technology, HubSpot

The HubSpot growth stack includes tons of useful tools for sales and marketing teams. One of its most powerful and intriguing features is known as the Prospects tool. It's a tool that's been around since the very early days of HubSpot, and it's one of the most interesting features to both new and existing HubSpot customers.

Understanding the potential power of the HubSpot Prospects tool and how to leverage it gives marketing and sales teams a huge competitive edge.

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12 Free Marketing Tools to Make Your Team Even More Amazing

Oct 16, 2018 / by Meghan Hultquist posted in marketing, technology

Today's best marketing teams have an innovative mindset - constantly testing, integrating, and optimizing new technologies into their marketing tech stacks for continually better results over time. 

Indeed, the right marketing technology tools can be the difference between lackluster and amazing results. Fortunately, having an awesome tech stack doesn't have to cost a fortune. In fact, there are hundreds of tools that can make you a more amazing marketer without costing you a penny.

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Speed Up Your Sales Process with These HubSpot Tools

Sep 12, 2018 / by Meghan Hultquist posted in HubSpot, marketing automation, technology, sales, sales enablement

The world’s most popular marketing automation platform, HubSpot, is primarily known for its ability to help marketing teams, but there are so many powerful facets of the software that are designed to supercharge sales for your company.

Many sales leaders are cautiously optimistic about marketing automation software like HubSpot, but they're just not sure how the technology applies to them. 

HubSpot includes a full set of sales productivity tools that help streamline and speed up your sales process. These technology tools allow sales teams to spend more time selling, shortening average sales cycles and increasing sales team happiness. Let’s take a look at some of the top tools helping sales teams fuel performance.

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How to Use Lead Scoring to Close More Customers

Sep 4, 2018 / by Meghan Hultquist posted in sales, marketing automation, marketing, technology

Having a healthy stream of leads coming in from your website is a great first step toward generating revenue attributable to your marketing efforts. But turning those leads into customers requires a bit more strategic attention.

Lead scoring is a valuable tool that any sales and marketing team can implement to close more customers. Lead scoring is a system that ranks your prospects based on their perceived value to your organization. It is an automated way to identify and hand off your hottest leads to your sales team so they can work their magic and close more deals.

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SEO Best Practices for 2019

Aug 31, 2018 / by Meghan Hultquist posted in optimization, websites, marketing, technology, SEO

What's the Best SEO Strategy for 2019?

SEO is an essential component of driving qualified traffic and leads to your website. But so many companies don't have a good handle on what SEO even means today. It's not completely their fault. There is so much misinformation about SEO out there, and it's tough to sort through what's current and what's accurate.

What makes SEO such a tough discipline is that it is ever-evolving, with search engines releasing updates all the time and often without warning. The best way to stay ahead of search engine algorithm updates is simply to adhere to best practices from the beginning. 

So, let's take a look at what SEO best practices look like as marketers gear up to head into 2019. Combine these powerful forces to put together the best SEO strategy your company has ever seen.

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The Dirty Little Secret About Marketing Automation

Aug 23, 2018 / by Meghan Hultquist posted in marketing automation, sales, sales enablement, technology

Marketing automation exists primarily to help companies generate revenue. Because, really, what's the point of marketing if it's not generating revenue? The way we see it, marketing shouldn't even be happening at your company if it's not strategically generating revenue in a predictable and scalable way.

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4 Emerging Technologies on a Collision Course with Marketing and Sales

Aug 21, 2018 / by Lex Hultquist posted in technology, marketing, sales

Technology in the marketing and sales space is evolving rapidly, with more capabilities and innovations emerging every day.

The disruption potential of these major technologies is tremendous. In a space that has already been massively revolutionized in the era of digital, marketing and sales leaders must prepare to adapt their technologies, business models, and personnel in order to keep up with the future.

Here are four of our favorite emerging technologies on a path sure to intersect with marketing and sales very soon.

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58 Effective Ways to Segment Your Email Database

Aug 14, 2018 / by Lex Hultquist posted in marketing automation, marketing, technology

When it comes to segmentation, many companies lean on the basics, splitting up their email database by industry, persona, and/or stage of the funnel. But why stop there?

Marketing automation tools like HubSpot, Marketo, and Pardot make it easy to create lists based on actions and engagements taken by your website visitors. When you augment this data with offline touch points logged in your CRM, there are an endless number of trigger combinations you can use to segment your audience and deliver highly-customized marketing and sales campaigns.

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6 Automated Email Campaigns to Accelerate Your Entire Funnel

Aug 7, 2018 / by Meghan Hultquist posted in sales enablement, marketing automation, technology, marketing

Automated email campaigns, also known as nurture campaigns, are a powerful way to accelerate revenue growth across your entire marketing and sales funnel.

Nurture campaigns are a wise investment because they can usually be built using assets you already have, and they require fairly low maintenance to maintain and optimize post-launch. These campaigns work hard for you in the background, freeing up your sales and marketing teams to work on higher-priority opportunities or more strategic initiatives.

A nurture campaign is made up of a series of automated email messages that are sent to a specific audience according to a pre-established schedule. You can design these automated email campaigns to generate growth in a variety of ways, for both sales and marketing teams. These campaigns are easily built with marketing automation software.

Explore six automated email campaigns that accelerate growth across the entire funnel, from warming up marketing-qualified leads to getting a second chance with deals you've lost.

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