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Why Businesses Are Adopting HubSpot Today: A Deep Dive into Its Rising Popularity

Jul 1, 2025 / by Meghan Hultquist posted in HubSpot, sales enablement, marketing automation, lead generation, inbound marketing, Revenue Operations, HubSpot AI

It's no secret that businesses worldwide are adopting technology and AI to advance their goals. Organizations that haven't adopted core business technologies are finding themselves, often sheepishly, on the cusp of falling behind.

HubSpot, the all-in-one customer platform, is quickly becoming the go-to solution for businesses across many industries (and especially in tech, telecom, and manufacturing). From small startups to global enterprises, organizations are increasingly adopting HubSpot - and for very good reasons.

In this post, we’ll explore HubSpot's rising popularity with businesses in 2025.

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RevOps 101: Setting Up HubSpot for RevOps Success

Mar 6, 2024 / by Meghan Hultquist posted in sales, marketing, HubSpot, RevOps, Revenue Operations, customer success

Breaking down silos across critical business functions is a struggle for many organizations. The most successful and scalable teams today have a key factor in common: they function as a cohesive revenue team that competently and elegantly handles revenue operations, better known as RevOps.

RevOps is the strategic alignment of sales, marketing, and customer success operations across the full customer lifecycle to drive growth. RevOps maximizes revenue and growth through operational efficiencies and alignment of all teams, systems, and processes with an extraordinary focus on revenue and your customers.

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How to Set Up Your Deal Pipeline and Stages in HubSpot CRM

Jan 30, 2024 / by Meghan Hultquist posted in sales, technology, HubSpot, sales enablement, strategy, RevOps, CRM, Revenue Operations

Editor's Note: This blog was originally published in July 2018 and updated in May 2019 and January 2024.

HubSpot CRM is a great tool to help sales leaders gain visibility into their pipeline and to implement measurable change in their organization.

Click here to get the HubSpot CRM now. It’s free and it’s awesome, we promise.

Setting up well-defined deal stages is an important first step to gaining insight into your sales funnel and improving sales team performance.

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Implementing Revenue Operations in HubSpot

Feb 28, 2022 / by Lex Hultquist posted in HubSpot, HubSpot reporting, HubSpot Custom Objects, RevOps, Revenue Operations

Using prospect and customer data to solve today's business challenges requires a unified system that can automate and report on all of your essential business processes and functions. Successful and scalable teams today have a key factor in common - they function as a cohesive revenue team that competently handles revenue operations.

What is Revenue Operations?

Revenue Operations, or RevOps, is the fusion of your marketing, sales, and customer success processes, and data into one cohesive and aligned system. Together, these functions provide critical business insights in real-time.

Orienting your marketing, sales, and customer services teams around a single, highly-visible, set of KPIs provides several essential advantages, including the ability to quickly identify and overcome obstacles across departments and to optimize both processes and teams for predictable, scalable, growth. 

As an emerging area critical to the success of growing companies and organizations, teams of all shapes and sizes have merged teams, roles, and responsibilities to unify their understanding customers, better measure marketing and sales efforts, and automate processes and data reporting. 

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