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Create a 2020 Inbound Marketing Plan in 10 Steps

Jul 22, 2019 / by Meghan Hultquist posted in inbound marketing

If you're interested in crushing your 2020 growth goals, a killer inbound marketing plan is a no-brainer. Inbound marketing is an impressively powerful lead generation strategy, and as marketing technology advances, the opportunities for impressive results with inbound continue to grow rapidly.

The most challenging aspect of creating an effective inbound marketing plan is usually just knowing where to begin. So we've created this easy-to-follow 10-step guide on how to create a powerful inbound marketing strategy that will rock your organization's sales and marketing world in 2020 and beyond.

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Inbound Website Must-Haves: 5 Steps to Make Your Website Irresistible to Target Customers

Jul 16, 2019 / by Meghan Hultquist posted in websites, lead generation, inbound marketing

No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually influences their behavior, getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website - one that will be irresistible to your target customers.

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4 Easy Blog Upgrades to Convert More Leads

May 7, 2019 / by Meghan Hultquist posted in optimization, inbound marketing, content marketing

Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they're really looking for. 

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

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How to Create Content That Search Engines Love

Nov 15, 2018 / by Meghan Hultquist posted in marketing, content, content development, inbound marketing, SEO

Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.

Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.

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The Ultimate Glossary of Inbound Marketing Terms

Oct 9, 2018 / by Meghan Hultquist posted in marketing, inbound marketing

Whether you're new to inbound marketing or just brushing up your skills, it can feel a bit like learning a new language at times. There are quite a few vocabulary terms that are extremely helpful to understand in order to leverage inbound marketing most effectively.

We've put together this comprehensive glossary of inbound marketing terms to help you learn to speak the language of inbound fluently.

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How to Create an Inbound Marketing Content Offer

Oct 1, 2018 / by Meghan Hultquist posted in content, strategy, lead generation, inbound marketing

Inbound marketing is a tremendously effective, modern way of generating leads and customers for many companies across the world.

Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

One of the most fundamentally important elements of an inbound marketing campaign is the content offer. A content offer is a foundational piece of an inbound program that works to attract interest, convert interested users into leads, and nurture leads into sales opportunities.

Many companies understand the enormous potential of an inbound approach for their company, but they're not sure what elements are necessary to create successful, lead-generating inbound marketing content.

Here are all of the key pieces you need to include in an inbound marketing content offer, why they're important, and how to create them in order to generate successful lead generation results.

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