While these basic pageview analytics tell us how long a visitor is on a page, they don't tell us what they were doing on a particular page and which specific content they found engaging.
In other words, analyzing page views, CTA clicks, and form submissions only tells part of the story of your visitor's experience, but omits most of the details. Fortunately, there is a tool we can use to measure on-page engagements and visitor actions that lead to conversion - events.
Serious HubSpotters know how to get the most out of HubSpot reporting tools, but they also know that combining other technologies and analytics creates a more comprehensive and actionable landscape.
Knowing which content is sticky enough to engage your audience beyond the landing page produces more conversion opportunities. After deep diving into the data that gives us this insight, we are going to take the time to understand why these campaigns are delivering better results, then look at how to replicate the effective components.
By the end of this post, you'll be able to measure which HubSpot email campaigns produce the most page views and longest time on site on your website.
