---
title: Insights and ideas on marketing and technology | Google Analytics
description: Google Analytics | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.
---

[![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com)

# BLOG

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/events-tool.jpg) ](https://www.hq-digital.com/blog/how-to-use-hubspot-event-tracking-to-convert-more-leads)

## [How to Use HubSpot Event Tracking to Convert More Leads](https://www.hq-digital.com/blog/how-to-use-hubspot-event-tracking-to-convert-more-leads)

** Jul 31, 2018 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [Google Analytics](https://www.hq-digital.com/blog/topic/google-analytics), [lead conversion](https://www.hq-digital.com/blog/topic/lead-conversion)

 One of the major components of conversion optimization is measuring visitor engagement with your website content, capturing actions like page views, email opens, CTA clicks and form submissions to score and analyze.

While these basic pageview analytics tell us how long a visitor is on a page, they don't tell us what they were doing on a particular page and which specific content they found engaging.

In other words, analyzing page views, CTA clicks, and form submissions only tells part of the story of your visitor's experience, but omits most of the details. Fortunately, there is a tool we can use to measure on-page engagements and visitor actions that lead to conversion - events.

[Read More >](https://www.hq-digital.com/blog/how-to-use-hubspot-event-tracking-to-convert-more-leads)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Traffic%20and%20usability%20metrics%20for%20HubSpot%20emails.jpg) ](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

## [How to Use Google Analytics to Optimize Your HubSpot Email Campaigns](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

** Jul 25, 2018 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [Google Analytics](https://www.hq-digital.com/blog/topic/google-analytics)

Serious HubSpotters know how to get the most out of HubSpot reporting tools, but they also know that combining other technologies and analytics creates a more comprehensive and actionable landscape.

Knowing which content is sticky enough to engage your audience beyond the landing page produces more conversion opportunities. After deep diving into the data that gives us this insight, we are going to take the time to understand why these campaigns are delivering better results, then look at how to replicate the effective components.

By the end of this post, you'll be able to measure which HubSpot email campaigns produce the most page views and longest time on site on your website.

[Read More >](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

[All posts](https://www.hq-digital.com/blog/all)

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[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/automation-blueprint.png)](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages) [Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/hubspot-deal-stages-pipeline.png)](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm) [How To Set Up Your Deal Pipeline Stages in HubSpot CRM](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/michael-scott-wayne-gretsky-quote-135324-edited.jpg?width=1200&name=michael-scott-wayne-gretsky-quote-135324-edited.jpg)](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed) [The Office: 15 Marketing Lessons You Might Have Missed](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/lead-score-matrix.jpg?width=1600&name=lead-score-matrix.jpg)](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot) [Upgrade Your Lead Scoring with HubSpot's New Custom Scoring Properties](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Traffic%20and%20usability%20metrics%20for%20HubSpot%20emails.jpg?t=1534646267490)](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns) [How to Use Google Analytics to Optimize Your HubSpot Email Campaigns](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

### Lists by Topic

- [marketing (34)](https://www.hq-digital.com/blog/tag/marketing)
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- [optimization (7)](https://www.hq-digital.com/blog/tag/optimization)
- [HubSpot AI (6)](https://www.hq-digital.com/blog/tag/hubspot-ai)
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- [lead conversion (6)](https://www.hq-digital.com/blog/tag/lead-conversion)
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- [RevOps (5)](https://www.hq-digital.com/blog/tag/revops)
- [HubSpot reporting (4)](https://www.hq-digital.com/blog/tag/hubspot-reporting)
- [Revenue Operations (4)](https://www.hq-digital.com/blog/tag/revenue-operations)
- [AI (3)](https://www.hq-digital.com/blog/tag/ai)
- [HubSpot Custom Objects (3)](https://www.hq-digital.com/blog/tag/hubspot-custom-objects)
- [content (3)](https://www.hq-digital.com/blog/tag/content)
- [intergrations (3)](https://www.hq-digital.com/blog/tag/intergrations)
- [Custom Objects (2)](https://www.hq-digital.com/blog/tag/custom-objects)
- [Google Analytics (2)](https://www.hq-digital.com/blog/tag/google-analytics)
- [HubSpot AI Assistants (2)](https://www.hq-digital.com/blog/tag/hubspot-ai-assistants)
- [SEO (2)](https://www.hq-digital.com/blog/tag/seo)
- [content development (2)](https://www.hq-digital.com/blog/tag/content-development)
- [events (2)](https://www.hq-digital.com/blog/tag/events)
- [reporting (2)](https://www.hq-digital.com/blog/tag/reporting)
- [HubSpot automation (1)](https://www.hq-digital.com/blog/tag/hubspot-automation)
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- [Lead Score (1)](https://www.hq-digital.com/blog/tag/lead-score)
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- [custom properties (1)](https://www.hq-digital.com/blog/tag/custom-properties)
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- [email marketing (1)](https://www.hq-digital.com/blog/tag/email-marketing)
- [forecasting (1)](https://www.hq-digital.com/blog/tag/forecasting)
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- [lead nurturing (1)](https://www.hq-digital.com/blog/tag/lead-nurturing)
- [utm parameters (1)](https://www.hq-digital.com/blog/tag/utm-parameters)

[see all](https://www.hq-digital.com/blog/tag/google-analytics#)

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