Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.
Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.
SEO is an essential component of driving qualified traffic and leads to your website. But so many companies don't have a good handle on what SEO even means today. It's not completely their fault. There is so much misinformation about SEO out there, and it's tough to sort through what's current and what's accurate.
What makes SEO such a tough discipline is that it is ever-evolving, with search engines releasing updates all the time and often without warning. The best way to stay ahead of search engine algorithm updates is simply to adhere to best practices from the beginning.
So, let's take a look at what SEO best practices look like as marketers gear up to head into 2019. Combine these powerful forces to put together the best SEO strategy your company has ever seen.
