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Meghan Hultquist

Visit our about page to learn more about Meghan.

http://www.hq-digital.com/about


Recent Posts

7 Proven Ways to Boost Your Website Conversion Rate

May 30, 2019 / by Meghan Hultquist posted in lead generation, optimization

When it comes to boosting your website's conversion rate, you can focus your efforts on several areas to see results almost immediately. Every website is unique, but some tried-and-true best practices within conversion rate optimization prove to increase website lead generation for pretty much everyone.

Try these seven proven ways to boost your website conversion rate and start getting more leads from your existing website traffic. These tips will generate improvement for almost any website, particularly when implemented all together.

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4 Easy Blog Upgrades to Convert More Leads

May 7, 2019 / by Meghan Hultquist posted in optimization, inbound marketing, content marketing

Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they're really looking for. 

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

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How to Set Up Your Deal Pipeline and Stages in HubSpot CRM

May 3, 2019 / by Meghan Hultquist posted in technology, HubSpot, sales enablement

Editor's Note: This blog was originally published in July 2018 and updated in May 2019.

HubSpot CRM is a great tool to help sales leaders gain visibility into their pipeline and to implement measurable change in their organization.

Click here to get the HubSpot CRM. It’s free and it’s awesome, we promise.

Setting up well-defined deal stages is an important first step to gaining insight into your sales funnel and improving sales team performance.

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Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages

Apr 29, 2019 / by Meghan Hultquist posted in HubSpot, sales enablement, marketing automation

Setting yourself up for success within HubSpot is a critical process. HubSpot contains a powerful set of tools to help increase lead generation and customer acquisition, but it's not a magic button that is ready to go from the gate. You need to properly configure your system to make it work well for your organization, and that starts with properly mapping your sales process using lifecycle stages, lead statuses, and deal stages.

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Implementation: Where Most Marketing Plans Go to Die

Mar 5, 2019 / by Meghan Hultquist posted in marketing, strategy

One key trait that identifies all high achievers is that they take action. They don't just talk about ideas; they do. Winning teams practice the art of implementation relentlessly. 

It's not particularly surprising, then, that successful implementation of a strategic marketing plan is one of the biggest challenges consistently facing marketing teams. 

Failed implementation is a stressful situation for any member of your marketing team, but it's marketing leaders that end up taking the brunt of the blame when a marketing plan fails to launch. Organizations regularly cite failure to execute a strategic plan as their primary reason for firing a CMO. 

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Data Privacy Laws + Marketing: A Layperson's Guide

Jan 30, 2019 / by Meghan Hultquist posted in marketing

Data privacy is quickly becoming a business focus around the world, and it's only the beginning. Technology has reshaped our privacy expectations, and there is increasing backlash, as well as legal and regulatory action, that has been generated in response. This rapidly evolving landscape will fundamentally change how business is transacted online.

Huge data privacy scandals are making headlines, and conglomerates like Facebook and Google are being hit with significant financial penalties under applicable laws. As a result of the shifting legal landscape, consumers' expectations around privacy are once again shifting, too.

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7 Psychology Principles to Influence User and Customer Behavior

Jan 16, 2019 / by Meghan Hultquist posted in marketing, lead generation, customer acquisition

The ultimate goal of any marketing campaign is to influence human behavior. That’s why the most successful marketing campaigns incorporate and leverage certain principles of human psychology. 

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Chatbots: A Primer for Marketing Teams

Jan 9, 2019 / by Meghan Hultquist posted in technology, marketing, customer acquisition

If you’ve spent any time online over the last two years, you’ve more likely than not encountered chatbots. And if you haven’t, you will soon. Chatbots, often referred to simply as “bots,” are heralded by many as the next must-have-technology for marketing and sales.

Businesses of all shapes and sizes are adopting chatbots rapidly, and there are many powerful applications within any given company. More and more big brands, from Nike to Whole Foods, have already embraced bot technology, and now chatbots are quickly becoming mainstream. Research from Forrester showed that in 2016, just 5% of companies worldwide were using chatbots regularly. Compare that to a recent survey by Oracle, which found that 80% of senior marketing and sales professionals expect to be using chatbots for customer interactions by 2020.

Chatbots are an excellent reminder that the digital revolution is far from over. We’re actually right in the midst of it. As more and more companies join in, marketers need to get a good grasp on how to use this powerful technology for the good of their brand.

So, let’s explore this emerging technology, what it means for marketing teams, and how to leverage it successfully for your brand.

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Lead Generation Tips: When Cold Calling Isn't Working Anymore

Dec 28, 2018 / by Meghan Hultquist posted in sales, sales enablement, lead generation

If you've been noticing a diminishing return on your cold calling investment, you're not the only one. Digital technology has massively disrupted the way business communication is conducted, and sales teams are seriously feeling the impact. 

The harsh reality for many sales teams is that in today's modern marketplace, cold calling just isn't sufficient to hit your sales and growth goals.

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HubSpot Pop-Up Forms: Convert Leads with this Simple Tool

Dec 18, 2018 / by Meghan Hultquist posted in marketing, HubSpot, lead conversion, lead generation

Pop-Up Forms, formerly known as "Lead Flows," are a great and easy tool inside of the HubSpot growth stack that lets any website add a conversion point (form) to any website page, without any coding knowledge at all.

Pop-up forms are simple three-step forms for gathering customer information that can be set to appear on any page on your website. 

Here's how to use them effectively to generate leads.

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