Blog originally published Sep 4, 2018.
Having a healthy stream of leads coming in from your website is a great first step toward generating revenue attributable to your marketing efforts. But turning those leads into customers requires a bit more strategic attention.
Lead scoring is a valuable tool that any sales and marketing team can implement to close more customers. Lead scoring is a system that ranks your prospects based on their perceived value to your organization. It is an automated way to identify and hand off your hottest leads to your sales team so they can work their magic and close more deals.