Data privacy is quickly becoming a business focus around the world, and it's only the beginning. Technology has reshaped our privacy expectations, and there is increasing backlash, as well as legal and regulatory action, that has been generated in response. This rapidly evolving landscape will fundamentally change how business is transacted online.
Huge data privacy scandals are making headlines, and conglomerates like Facebook and Google are being hit with significant financial penalties under applicable laws. As a result of the shifting legal landscape, consumers' expectations around privacy are once again shifting, too.