When it comes to landing pages, conversion is the name of the game.
Optimizing landing pages for conversion is a great skill that will open up your funnel's floodgates, increasing leads at all stages. No matter what download, opportunity, engagement, webinar, or other asset you're promoting with your landing page, there are several best practices you can follow to skyrocket your conversion rates.
Successful digital marketing demands more than just attracting interested users to your website. You need to get website visitors to take one or more desired actions, or exhibit certain behaviors on your site, in order to actually accomplish your marketing and sales goals.
The actions or behaviors desired of your website visitors will vary from company to company and from page to page on any given website. Desired actions include things like submitting a form, clicking through to an additional page, starting a free trial, or completing a purchase.
SEO is an essential component of driving qualified traffic and leads to your website. But so many companies don't have a good handle on what SEO even means today. It's not completely their fault. There is so much misinformation about SEO out there, and it's tough to sort through what's current and what's accurate.
What makes SEO such a tough discipline is that it is ever-evolving, with search engines releasing updates all the time and often without warning. The best way to stay ahead of search engine algorithm updates is simply to adhere to best practices from the beginning.
So, let's take a look at what SEO best practices look like as marketers gear up to head into 2019. Combine these powerful forces to put together the best SEO strategy your company has ever seen.
There is a method to the madness when it comes to getting your website visitors to take a certain action or behave a certain way. It turns out there is a very predictable way that people react to triggers, cues, signals, and direction. Leveraging the right visual and messaging components allows you to more effectively engage with prospects and directly influence their behavior.
And it doesn't require a total overall of your website. There are a series of impactful tweaks you can make that will allow you to strategically influence the behaviors you want from your website visitors.
