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Create a 2020 Inbound Marketing Plan in 10 Steps

Jul 22, 2019 / by Meghan Hultquist posted in inbound marketing

If you're interested in crushing your 2020 growth goals, a killer inbound marketing plan is a no-brainer. Inbound marketing is an impressively powerful lead generation strategy, and as marketing technology advances, the opportunities for impressive results with inbound continue to grow rapidly.

The most challenging aspect of creating an effective inbound marketing plan is usually just knowing where to begin. So we've created this easy-to-follow 10-step guide on how to create a powerful inbound marketing strategy that will rock your organization's sales and marketing world in 2020 and beyond.

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Inbound Website Must-Haves: 5 Steps to Make Your Website Irresistible to Target Customers

Jul 16, 2019 / by Meghan Hultquist posted in websites, lead generation, inbound marketing

No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually influences their behavior, getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website - one that will be irresistible to your target customers.

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7 Proven Ways to Boost Your Website Conversion Rate

May 30, 2019 / by Meghan Hultquist posted in lead generation, optimization

When it comes to boosting your website's conversion rate, you can focus your efforts on several areas to see results almost immediately. Every website is unique, but some tried-and-true best practices within conversion rate optimization prove to increase website lead generation for pretty much everyone.

Try these seven proven ways to boost your website conversion rate and start getting more leads from your existing website traffic. These tips will generate improvement for almost any website, particularly when implemented all together.

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4 Easy Blog Upgrades to Convert More Leads

May 7, 2019 / by Meghan Hultquist posted in optimization, inbound marketing, content marketing

Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they're really looking for. 

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

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How to Set Up Your Deal Pipeline and Stages in HubSpot CRM

May 3, 2019 / by Meghan Hultquist posted in technology, HubSpot, sales enablement

Editor's Note: This blog was originally published in July 2018 and updated in May 2019.

HubSpot CRM is a great tool to help sales leaders gain visibility into their pipeline and to implement measurable change in their organization.

Click here to get the HubSpot CRM. It’s free and it’s awesome, we promise.

Setting up well-defined deal stages is an important first step to gaining insight into your sales funnel and improving sales team performance.

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Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages

Apr 29, 2019 / by Meghan Hultquist posted in HubSpot, sales enablement, marketing automation

Setting yourself up for success within HubSpot is a critical process. HubSpot contains a powerful set of tools to help increase lead generation and customer acquisition, but it's not a magic button that is ready to go from the gate. You need to properly configure your system to make it work well for your organization, and that starts with properly mapping your sales process using lifecycle stages, lead statuses, and deal stages.

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Implementation: Where Most Marketing Plans Go to Die

Mar 5, 2019 / by Meghan Hultquist posted in marketing, strategy

One key trait that identifies all high achievers is that they take action. They don't just talk about ideas; they do. Winning teams practice the art of implementation relentlessly. 

It's not particularly surprising, then, that successful implementation of a strategic marketing plan is one of the biggest challenges consistently facing marketing teams. 

Failed implementation is a stressful situation for any member of your marketing team, but it's marketing leaders that end up taking the brunt of the blame when a marketing plan fails to launch. Organizations regularly cite failure to execute a strategic plan as their primary reason for firing a CMO. 

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6 Free Apps to Supercharge Your HubSpot Portal

Feb 25, 2019 / by Lex Hultquist posted in sales, technology, HubSpot, customer acquisition, optimization

There are over 130 apps that seamlessly connect with HubSpot, plus thousands, if not hundreds of thousands, of custom apps and existing API configurations that exist to help companies grow better.

Every organization has its own set of priorities when it comes to infusing HubSpot across its specific tech stack; however, there are a number of high-value, free-version apps every company can connect to HubSpot in order to extract more value from the platform. We've outlined six of these free apps to get you started maximizing your HubSpot investment.

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Advanced Metrics, Formulas, and KPIs Every SaaS Marketer Should Know

Feb 20, 2019 / by Lex Hultquist posted in marketing, analytics, strategy

Smart marketers know that basic marketing metrics (traffic and engagement) on their own provide a narrow view, and only small piece of the puzzle. While useful for optimizing campaigns, they are not necessarily tied to larger business goals and objectives.

Analytics that matter to organization leaders and boards go beyond the basic number of leads generated per quarter or increases in lead conversions. Leads, opportunities, and customers are easy and obvious numbers to focus on, but more important are the metrics that allow companies to track, project and predict growth. This is particularly true when it comes to SaaS (and IaaS, PaaS, FaaS) companies and others with a subscription-based pricing model.

Chances are, you're already familiar with Monthly Recurring Revenue (MRR). This is a number that investors care about, which means it is a number that companies care about, which means it is a number that marketers care about. MRR, however, is just scratching the surface of revenue metrics that matter and must be measured.

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Upgrade Your HubSpot Lead Scoring with New Custom Score Properties

Feb 8, 2019 / by Lex Hultquist posted in HubSpot, analytics, Lead Score

Lead scoring is an essential part of growing revenue for marketing and sales teams. HubSpot recently unrolled new scoring properties for Enterprise portals, giving marketing and sales teams the ability to add up to 25 custom scoring properties. As HubSpot experts, this is really exciting!

A sophisticated lead scoring model can be the difference between a sales team buried under piles of new leads, unable to distinguish a good lead from a bad one, and a team that is effectively and efficiently prioritizing their efforts, and closing more deals as a result.

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