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7 Pandemic-Proof Ways to Generate B2B Leads

Apr 22, 2020 / by Meghan Hultquist posted in marketing, lead generation

So….2020 probably isn’t going quite as you’d planned. The COVID-19 pandemic has completely upended our way of life and caused massive disruption in nearly every industry and business.

For marketing and sales teams, this means, among other things, that in-person lead generation activities, like trade shows, conferences, and networking events, are canceled for the foreseeable future. 

Thousands of companies are struggling to figure out what to do next. Many B2B companies rely heavily upon in-person events to generate leads, and the COVID-19 crisis has created an alarming gap. 

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7 Marketing Automation Strategy Must-Haves for 2020

Jan 31, 2020 / by Meghan Hultquist posted in strategy, marketing automation

Marketing automation adoption continues to grow among marketers in 2020, with most marketing teams now using at least one automation tool as part of their tech stack.

Building a smart marketing automation strategy is a great way to generate remarkable marketing results and revenue growth in 2020. Like most things in digital marketing, being strategic and thoughtful in your approach to marketing automation is the best way to proceed. A sloppy or on-the-fly approach without a thoughtful, buttoned-up strategy is almost certain to create headaches and hurdles down the road. And it certainly won’t be scalable.

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How to Create a Measurable Forecasting System in HubSpot for Your B2B Sales Team

Dec 3, 2019 / by Lex Hultquist posted in HubSpot, analytics, forecasting

Forecasting is one of the "holy grails" in the sales and marketing world. Perfect forecasting affords perfectly timed budget decisions, investments, new hires ... you get the idea.

Sales leaders and executives examine specific data points to drive their business decisions. This type of analysis covers everything from hiring new team members to prioritizing product innovation. Accurately forecasting sales shines light on important data that lets you make effective decisions about hiring, marketing, and growth.

In this post, we'll focus on the four elements you'll need to create an automated forecasting system in HubSpot:

  1. Custom properties to track and measure forecast data
  2. Workflows to automate data capture and capture time stamps
  3. Reports to measure performance and accuracy
  4. Team documentation/training to ensure consistent process and data integrity
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Analyze Your Marketing and Sales Pipeline: 6 Key HubSpot Reports and How to Build Them

Nov 12, 2019 / by Lex Hultquist posted in HubSpot, analytics

Marketing and sales teams are swimming in data, and in available tools to collect, analyze, and visualize their data.

But what's most important for marketing and sales teams is often data that's right in front of us, and right within our HubSpot portals. In order to drive growth, it's important to hone in on the most critical data that impacts your bottom line. All that's required is knowing where and how to look for this information.

Here are six key reports you can create in HubSpot to measure the impact of your marketing and sales efforts, along with step-by-step directions on how to create them. 

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Managing Salesforce Campaigns in Your HubSpot Portal

Sep 17, 2019 / by Lex Hultquist posted in HubSpot, intergrations

Warning: Don't Confuse Salesforce Campaigns with HubSpot Campaigns

It's important to know that HubSpot also has a campaigns tool, and it is specifically not the same as Salesforce campaigns. You can skip to the bottom of this article for more about HubSpot campaigns and some ideas on how to leverage them.

The word "campaign" is thrown around a lot in marketing. Despite its prevalence, there is a marked lack of clarity around the term "campaign," which has several different meanings and functions within marketing and sales.

This has the potential to cause significant headaches for marketing teams, especially when you layer on technologies like CRM and marketing automation systems.

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4 Tips to Create and Request Amazing Customer Reviews

Aug 21, 2019 / by Meghan Hultquist

Customer reviews are a vital part of an effective digital marketing strategy today. That's because today's consumers simply don't trust brands. Instead, they rely on the opinions of their peers to help guide their purchasing decisions. It's becoming more and more important to pay attention to and get proactive about monitoring your online reputation if you want to compete with others digitally.

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Create a 2020 Inbound Marketing Plan in 10 Steps

Jul 22, 2019 / by Meghan Hultquist posted in inbound marketing

If you're interested in crushing your 2020 growth goals, a killer inbound marketing plan is a no-brainer. Inbound marketing is an impressively powerful lead generation strategy, and as marketing technology advances, the opportunities for impressive results with inbound continue to grow rapidly.

The most challenging aspect of creating an effective inbound marketing plan is usually just knowing where to begin. So we've created this easy-to-follow 10-step guide on how to create a powerful inbound marketing strategy that will rock your organization's sales and marketing world in 2020 and beyond.

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Inbound Website Must-Haves: 5 Steps to Make Your Website Irresistible to Target Customers

Jul 16, 2019 / by Meghan Hultquist posted in websites, lead generation, inbound marketing

No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually influences their behavior, getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website - one that will be irresistible to your target customers.

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7 Proven Ways to Boost Your Website Conversion Rate

May 30, 2019 / by Meghan Hultquist posted in lead generation, optimization

When it comes to boosting your website's conversion rate, you can focus your efforts on several areas to see results almost immediately. Every website is unique, but some tried-and-true best practices within conversion rate optimization prove to increase website lead generation for pretty much everyone.

Try these seven proven ways to boost your website conversion rate and start getting more leads from your existing website traffic. These tips will generate improvement for almost any website, particularly when implemented all together.

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4 Easy Blog Upgrades to Convert More Leads

May 7, 2019 / by Meghan Hultquist posted in optimization, inbound marketing, content marketing

Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they're really looking for. 

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

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