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UTM Tracking in HubSpot with Custom Properties and Forms

Sep 30, 2021 / by Lex Hultquist posted in HubSpot, analytics, lead conversion, HubSpot reporting, forms, custom properties, utm parameters

Curious which of your ads are leading to revenue? Want to know which channel has the highest conversion rate?

UTM parameters allow you to measure and analyze your website conversions at a more granular level, providing marketers a great way to track the effectiveness of their channels, campaigns, and content. 

UTMs provide you with significantly more visibility into your revops metrics. When you capture and report on UTMs in HubSpot, you're able to: 

  • Identify the specific assets, ads, and campaigns that are driving the most revenue
  • Uncover the source of a specific conversion, i.e. how your prospect got to your website for the specific conversion session
  • Enhance your multi-touch attribution

By simply adding hidden fields on your forms and including some additional information in your URL link, you can quickly and easily begin capturing this essential data. 

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