---
title: Insights and ideas on marketing and technology | CRM
description: CRM | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.
---

[![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com)

# BLOG

[![](https://www.hq-digital.com/hubfs/Productive%20sales%20team%20using%20HubSpot%20CRM%20technology.jpg) ](https://www.hq-digital.com/blog/using-hubspot-crm-to-boost-sales-team-productivity)

## [Boosting Sales Team Productivity with HubSpot CRM](https://www.hq-digital.com/blog/using-hubspot-crm-to-boost-sales-team-productivity)

** Mar 28, 2024 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [CRM](https://www.hq-digital.com/blog/topic/crm)

 

In the fast-paced world of sales, efficiency and productivity are paramount. Sales teams are under constant pressure to meet targets, close deals, and drive revenue. 

Without the right tools and processes in place, achieving these goals may feel like an uphill battle. This is where HubSpot CRM comes in, transforming sales organizations and empowering sales teams to work smarter, not harder.  

[Read More >](https://www.hq-digital.com/blog/using-hubspot-crm-to-boost-sales-team-productivity)

[![](https://www.hq-digital.com/hubfs/AI%20HubSpot%20AI%20tools%20blog%20graphic-1.jpg) ](https://www.hq-digital.com/blog/supercharge-2024-with-hubspot-ai-assistants)

## [Supercharge 2024 with HubSpot AI Assistants](https://www.hq-digital.com/blog/supercharge-2024-with-hubspot-ai-assistants)

** Feb 15, 2024 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [CRM](https://www.hq-digital.com/blog/topic/crm), [AI](https://www.hq-digital.com/blog/topic/ai), [HubSpot AI](https://www.hq-digital.com/blog/topic/hubspot-ai), [HubSpot AI Assistants](https://www.hq-digital.com/blog/topic/hubspot-ai-assistants)

Seemingly overnight, the ability to harness the power of AI for business is at our fingertips. Organizations embracing AI are gaining an incredible competitive advantage. 

HubSpot AI tools are revolutionizing [operations for sales, marketing, and customer success](https://www.hq-digital.com/blog/revenue-operations-for-hubspot) teams. HubSpot AI Assistants streamline and expedite processes, slash production time, uncover hidden reporting insights, and empower data-driven decisions like never before. 

[Read More >](https://www.hq-digital.com/blog/supercharge-2024-with-hubspot-ai-assistants)

[![](https://www.hq-digital.com/hubfs/how-to-add-deal-stages-to-hubspot-crm.png) ](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

## [How to Set Up Your Deal Pipeline and Stages in HubSpot CRM](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

** Jan 30, 2024 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [technology](https://www.hq-digital.com/blog/topic/technology), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [strategy](https://www.hq-digital.com/blog/topic/strategy), [RevOps](https://www.hq-digital.com/blog/topic/revops), [CRM](https://www.hq-digital.com/blog/topic/crm), [Revenue Operations](https://www.hq-digital.com/blog/topic/revenue-operations)

*Editor's Note: This blog was originally published in July 2018 and updated in May 2019 and January 2024.*

HubSpot CRM is a great tool to help sales leaders gain visibility into their pipeline and to implement measurable change in their organization.

[Click here to get the HubSpot CRM](https://www.hubspot.com/crm/) now. It’s free and it’s awesome, we promise.

Setting up well-defined deal stages is an important first step to gaining insight into your sales funnel and improving sales team performance.

[Read More >](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

[![](https://www.hq-digital.com/hubfs/hubspot-custom-association-labels.png) ](https://www.hq-digital.com/blog/custom-associations-between-native-hubspot-objects)

## [Using Custom Association Labels Between Objects in HubSpot](https://www.hq-digital.com/blog/custom-associations-between-native-hubspot-objects)

** Feb 18, 2022 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [HubSpot Custom Objects](https://www.hq-digital.com/blog/topic/hubspot-custom-objects), [Custom Objects](https://www.hq-digital.com/blog/topic/custom-objects), [RevOps](https://www.hq-digital.com/blog/topic/revops), [CRM](https://www.hq-digital.com/blog/topic/crm)

## Setup Multiple Types of Associations Between Contacts, Companies, and Deals in Your HubSpot Portal

[RevOps teams](https://www.hq-digital.com/blog/revenue-operations-for-hubspot) understand the visibility and power that comes from associating object records in your CRM. There are significant limitations to the reporting and automation capabilities of a database that must rely soley on data stored within custom property values, as opposed to creating a relationship with another object record.

With custom associations, you can create additional relationships between contacts, companies, deals, and tickets, identifying relationships such as partners or distributors. Proper associations are one the of the keys to a creating scalable reporting and automation in your organization. 

[Read More >](https://www.hq-digital.com/blog/custom-associations-between-native-hubspot-objects)

[![](https://www.hq-digital.com/hubfs/hubspot-object-map.png) ](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

## [How to Create a Custom Object in HubSpot - No Coding Required](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

** Nov 2, 2021 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting), [HubSpot Custom Objects](https://www.hq-digital.com/blog/topic/hubspot-custom-objects), [Custom Objects](https://www.hq-digital.com/blog/topic/custom-objects), [RevOps](https://www.hq-digital.com/blog/topic/revops), [CRM](https://www.hq-digital.com/blog/topic/crm)

## PLUS Six Examples of Custom Object You Can Make in HubSpot

Does it ever feel like no combination of custom properties, lists, and workflows can solve a particularly important reporting or automation challenge?

Many organizations find themselves in a position where they need to store a significant amount of data unique to their organization and their industry, which cannot be easily managed using custom properties alone.

The solution? Custom objects! These can be created in your HubSpot enterprise portal and can be associated with existing contacts, companies, deals, tickets, and even other custom objects!

[Read More >](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

[All posts](https://www.hq-digital.com/blog/all)

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[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/automation-blueprint.png)](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages) [Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/hubspot-deal-stages-pipeline.png)](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm) [How To Set Up Your Deal Pipeline Stages in HubSpot CRM](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/michael-scott-wayne-gretsky-quote-135324-edited.jpg?width=1200&name=michael-scott-wayne-gretsky-quote-135324-edited.jpg)](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed) [The Office: 15 Marketing Lessons You Might Have Missed](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/lead-score-matrix.jpg?width=1600&name=lead-score-matrix.jpg)](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot) [Upgrade Your Lead Scoring with HubSpot's New Custom Scoring Properties](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Traffic%20and%20usability%20metrics%20for%20HubSpot%20emails.jpg?t=1534646267490)](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns) [How to Use Google Analytics to Optimize Your HubSpot Email Campaigns](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

### Lists by Topic

- [marketing (34)](https://www.hq-digital.com/blog/tag/marketing)
- [HubSpot (31)](https://www.hq-digital.com/blog/tag/hubspot)
- [sales (15)](https://www.hq-digital.com/blog/tag/sales)
- [marketing automation (14)](https://www.hq-digital.com/blog/tag/marketing-automation)
- [technology (14)](https://www.hq-digital.com/blog/tag/technology)
- [sales enablement (13)](https://www.hq-digital.com/blog/tag/sales-enablement)
- [lead generation (12)](https://www.hq-digital.com/blog/tag/lead-generation)
- [strategy (11)](https://www.hq-digital.com/blog/tag/strategy)
- [analytics (10)](https://www.hq-digital.com/blog/tag/analytics)
- [websites (8)](https://www.hq-digital.com/blog/tag/websites)
- [inbound marketing (7)](https://www.hq-digital.com/blog/tag/inbound-marketing)
- [optimization (7)](https://www.hq-digital.com/blog/tag/optimization)
- [HubSpot AI (6)](https://www.hq-digital.com/blog/tag/hubspot-ai)
- [customer acquisition (6)](https://www.hq-digital.com/blog/tag/customer-acquisition)
- [lead conversion (6)](https://www.hq-digital.com/blog/tag/lead-conversion)
- [CRM (5)](https://www.hq-digital.com/blog/tag/crm)
- [RevOps (5)](https://www.hq-digital.com/blog/tag/revops)
- [HubSpot reporting (4)](https://www.hq-digital.com/blog/tag/hubspot-reporting)
- [Revenue Operations (4)](https://www.hq-digital.com/blog/tag/revenue-operations)
- [AI (3)](https://www.hq-digital.com/blog/tag/ai)
- [HubSpot Custom Objects (3)](https://www.hq-digital.com/blog/tag/hubspot-custom-objects)
- [content (3)](https://www.hq-digital.com/blog/tag/content)
- [intergrations (3)](https://www.hq-digital.com/blog/tag/intergrations)
- [Custom Objects (2)](https://www.hq-digital.com/blog/tag/custom-objects)
- [Google Analytics (2)](https://www.hq-digital.com/blog/tag/google-analytics)
- [HubSpot AI Assistants (2)](https://www.hq-digital.com/blog/tag/hubspot-ai-assistants)
- [SEO (2)](https://www.hq-digital.com/blog/tag/seo)
- [content development (2)](https://www.hq-digital.com/blog/tag/content-development)
- [events (2)](https://www.hq-digital.com/blog/tag/events)
- [reporting (2)](https://www.hq-digital.com/blog/tag/reporting)
- [HubSpot automation (1)](https://www.hq-digital.com/blog/tag/hubspot-automation)
- [HubSpot workflows (1)](https://www.hq-digital.com/blog/tag/hubspot-workflows)
- [Lead Score (1)](https://www.hq-digital.com/blog/tag/lead-score)
- [a/b testing (1)](https://www.hq-digital.com/blog/tag/a-b-testing)
- [content marketing (1)](https://www.hq-digital.com/blog/tag/content-marketing)
- [custom properties (1)](https://www.hq-digital.com/blog/tag/custom-properties)
- [customer success (1)](https://www.hq-digital.com/blog/tag/customer-success)
- [email marketing (1)](https://www.hq-digital.com/blog/tag/email-marketing)
- [forecasting (1)](https://www.hq-digital.com/blog/tag/forecasting)
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- [lead nurturing (1)](https://www.hq-digital.com/blog/tag/lead-nurturing)
- [utm parameters (1)](https://www.hq-digital.com/blog/tag/utm-parameters)

[see all](https://www.hq-digital.com/blog/tag/crm#)

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