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HubSpot Pop-Up Forms: Convert Leads with this Simple Tool

Dec 18, 2018 / by Meghan Hultquist posted in marketing, HubSpot, lead conversion, lead generation

Pop-Up Forms, formerly known as "Lead Flows," are a great and easy tool inside of the HubSpot growth stack that lets any website add a conversion point (form) to any website page, without any coding knowledge at all.

Pop-up forms are simple three-step forms for gathering customer information that can be set to appear on any page on your website. 

Here's how to use them effectively to generate leads.

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How to Build Landing Pages That Convert Like Crazy

Nov 29, 2018 / by Meghan Hultquist posted in websites, lead conversion, lead generation, optimization

When it comes to landing pages, conversion is the name of the game.

Optimizing landing pages for conversion is a great skill that will open up your funnel's floodgates, increasing leads at all stages. No matter what download, opportunity, engagement, webinar, or other asset you're promoting with your landing page, there are several best practices you can follow to skyrocket your conversion rates.

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How to Convert More Leads with A/B Testing

Aug 10, 2018 / by Lex Hultquist posted in marketing, lead conversion, a/b testing

A/B testing (or split testing, if you prefer) might be the most underutilized tool marketers have today. Consider, in less than 3 minutes you can:

  • Set up a test to see if your call-to-action could be more powerful
  • Try two great layouts on your landing page
  • Test out both of your catchy subject lines.
The possibilities are nearly endless.

An A/B test means showing two versions of the same website page, email, or blog to visitors simultaneously and measuring performance for both variations. The version that performs better wins, it's as simple as that.

Automation and software tools like Google Optimize, HubSpot and Optimizely make it easy to perform an A/B test on nearly every piece of digital marketing collateral, from website pages to emails, to ads.

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How to Use HubSpot Event Tracking to Convert More Leads

Jul 31, 2018 / by Lex Hultquist posted in HubSpot, analytics, Google Analytics, lead conversion

One of the major components of conversion optimization is measuring visitor engagement with your website content, capturing actions like page views, email opens, CTA clicks and form submissions to score and analyze.

While these basic pageview analytics tell us how long a visitor is on a page, they don't tell us what they were doing on a particular page and which specific content they found engaging.

In other words, analyzing page views, CTA clicks, and form submissions only tells part of the story of your visitor's experience, but omits most of the details. Fortunately, there is a tool we can use to measure on-page engagements and visitor actions that lead to conversion - events.

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