---
title: Insights and ideas on marketing and technology | HubSpot reporting
description: HubSpot reporting | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.
---

[![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com)

# BLOG

[![](https://www.hq-digital.com/hubfs/how-to-set-up-hubspot-for-your-sales-and-marketing-teams.jpg) ](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

## [How to Set Up HubSpot for Your Sales and Marketing Teams](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

** Jul 29, 2025 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [sales](https://www.hq-digital.com/blog/topic/sales), [marketing](https://www.hq-digital.com/blog/topic/marketing), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting)

 

Whether you’re leading a marketing department, building out a sales team, or running both,  setting up HubSpot correctly is the key to unlocking powerful results expeditiously.

HubSpot's all-in-one growth suite platform is designed to support sales and marketing alignment, automate repetitive tasks, and accelerate growth, but only if it’s configured properly for you and your organization.

[Read More >](https://www.hq-digital.com/blog/how-to-set-up-hubspot-for-your-sales-and-marketing-teams)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/shutterstock_1890944062.jpg) ](https://www.hq-digital.com/blog/capturing-and-reporting-utms-in-hubspot-with-custom-properties-and-forms)

## [Setup UTM Tracking in HubSpot with Custom Properties and Forms](https://www.hq-digital.com/blog/capturing-and-reporting-utms-in-hubspot-with-custom-properties-and-forms)

** Oct 11, 2023 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [lead conversion](https://www.hq-digital.com/blog/topic/lead-conversion), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting), [forms](https://www.hq-digital.com/blog/topic/forms), [custom properties](https://www.hq-digital.com/blog/topic/custom-properties), [utm parameters](https://www.hq-digital.com/blog/topic/utm-parameters)

Curious which of your ads are leading to revenue? Want to know which channel has the highest conversion rate?

UTM parameters allow you to measure and analyze your website conversions at a more granular level, providing marketers a great way to track the effectiveness of their channels, campaigns, and content. 

UTMs provide you with significantly more visibility into your revops metrics. When you capture and report on UTMs in HubSpot, you're able to: 

- Identify the specific assets, ads, and campaigns that are driving the most revenue
- Uncover the source of a specific conversion, i.e. how your prospect got to your website for the specific conversion session
- Enhance your multi-touch attribution

By simply adding hidden fields on your forms and including some additional information in your URL link, you can quickly and easily begin capturing this essential data. 

[Read More >](https://www.hq-digital.com/blog/capturing-and-reporting-utms-in-hubspot-with-custom-properties-and-forms)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/revenue-operations-for-hubspot-by-hq.jpg) ](https://www.hq-digital.com/blog/revenue-operations-for-hubspot)

## [Implementing Revenue Operations in HubSpot](https://www.hq-digital.com/blog/revenue-operations-for-hubspot)

** Feb 28, 2022 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting), [HubSpot Custom Objects](https://www.hq-digital.com/blog/topic/hubspot-custom-objects), [RevOps](https://www.hq-digital.com/blog/topic/revops), [Revenue Operations](https://www.hq-digital.com/blog/topic/revenue-operations)

Using prospect and customer data to solve today's business challenges requires a unified system that can automate and report on all of your essential business processes and functions. Successful and scalable teams today have a key factor in common - they function as a cohesive revenue team that competently handles revenue operations.

What is Revenue Operations?

Revenue Operations, or RevOps, is the fusion of your marketing, sales, and customer success processes, and data into one cohesive and aligned system. Together, these functions provide critical business insights in real-time.

Orienting your marketing, sales, and customer services teams around a single, highly-visible, set of KPIs provides several essential advantages, including the ability to quickly identify and overcome obstacles across departments and to optimize both processes and teams for predictable, scalable, growth. 

As an emerging area critical to the success of growing companies and organizations, teams of all shapes and sizes have merged teams, roles, and responsibilities to unify their understanding customers, better measure marketing and sales efforts, and automate processes and data reporting. 

[Read More >](https://www.hq-digital.com/blog/revenue-operations-for-hubspot)

[![](https://www.hq-digital.com/hubfs/hubspot-object-map.png) ](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

## [How to Create a Custom Object in HubSpot - No Coding Required](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

** Nov 2, 2021 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [HubSpot reporting](https://www.hq-digital.com/blog/topic/hubspot-reporting), [HubSpot Custom Objects](https://www.hq-digital.com/blog/topic/hubspot-custom-objects), [Custom Objects](https://www.hq-digital.com/blog/topic/custom-objects), [RevOps](https://www.hq-digital.com/blog/topic/revops), [CRM](https://www.hq-digital.com/blog/topic/crm)

## PLUS Six Examples of Custom Object You Can Make in HubSpot

Does it ever feel like no combination of custom properties, lists, and workflows can solve a particularly important reporting or automation challenge?

Many organizations find themselves in a position where they need to store a significant amount of data unique to their organization and their industry, which cannot be easily managed using custom properties alone.

The solution? Custom objects! These can be created in your HubSpot enterprise portal and can be associated with existing contacts, companies, deals, tickets, and even other custom objects!

[Read More >](https://www.hq-digital.com/blog/getting-started-with-hubspot-custom-objects)

[All posts](https://www.hq-digital.com/blog/all)

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[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/hubspot-deal-stages-pipeline.png)](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm) [How To Set Up Your Deal Pipeline Stages in HubSpot CRM](https://www.hq-digital.com/blog/how-to-set-up-deal-stages-in-hubspot-crm)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/michael-scott-wayne-gretsky-quote-135324-edited.jpg?width=1200&name=michael-scott-wayne-gretsky-quote-135324-edited.jpg)](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed) [The Office: 15 Marketing Lessons You Might Have Missed](https://www.hq-digital.com/blog/the-office-15-marketing-lessons-you-might-have-missed)

[![](https://www.hq-digital.com/hs-fs/hubfs/2.0%20Images/Blog/lead-score-matrix.jpg?width=1600&name=lead-score-matrix.jpg)](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot) [Upgrade Your Lead Scoring with HubSpot's New Custom Scoring Properties](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-the-new-scoring-properties-in-hubspot)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Traffic%20and%20usability%20metrics%20for%20HubSpot%20emails.jpg?t=1534646267490)](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns) [How to Use Google Analytics to Optimize Your HubSpot Email Campaigns](https://www.hq-digital.com/blog/how-to-use-google-analytics-to-optimize-your-hubspot-email-campaigns)

### Lists by Topic

- [marketing (34)](https://www.hq-digital.com/blog/tag/marketing)
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- [sales (15)](https://www.hq-digital.com/blog/tag/sales)
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- [analytics (10)](https://www.hq-digital.com/blog/tag/analytics)
- [websites (8)](https://www.hq-digital.com/blog/tag/websites)
- [inbound marketing (7)](https://www.hq-digital.com/blog/tag/inbound-marketing)
- [optimization (7)](https://www.hq-digital.com/blog/tag/optimization)
- [HubSpot AI (6)](https://www.hq-digital.com/blog/tag/hubspot-ai)
- [customer acquisition (6)](https://www.hq-digital.com/blog/tag/customer-acquisition)
- [lead conversion (6)](https://www.hq-digital.com/blog/tag/lead-conversion)
- [CRM (5)](https://www.hq-digital.com/blog/tag/crm)
- [RevOps (5)](https://www.hq-digital.com/blog/tag/revops)
- [HubSpot reporting (4)](https://www.hq-digital.com/blog/tag/hubspot-reporting)
- [Revenue Operations (4)](https://www.hq-digital.com/blog/tag/revenue-operations)
- [AI (3)](https://www.hq-digital.com/blog/tag/ai)
- [HubSpot Custom Objects (3)](https://www.hq-digital.com/blog/tag/hubspot-custom-objects)
- [content (3)](https://www.hq-digital.com/blog/tag/content)
- [intergrations (3)](https://www.hq-digital.com/blog/tag/intergrations)
- [Custom Objects (2)](https://www.hq-digital.com/blog/tag/custom-objects)
- [Google Analytics (2)](https://www.hq-digital.com/blog/tag/google-analytics)
- [HubSpot AI Assistants (2)](https://www.hq-digital.com/blog/tag/hubspot-ai-assistants)
- [SEO (2)](https://www.hq-digital.com/blog/tag/seo)
- [content development (2)](https://www.hq-digital.com/blog/tag/content-development)
- [events (2)](https://www.hq-digital.com/blog/tag/events)
- [reporting (2)](https://www.hq-digital.com/blog/tag/reporting)
- [HubSpot automation (1)](https://www.hq-digital.com/blog/tag/hubspot-automation)
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- [Lead Score (1)](https://www.hq-digital.com/blog/tag/lead-score)
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