---
title: Insights and ideas on marketing and technology | a/b testing
description: a/b testing | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.
---

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## [How to Convert More Leads with A/B Testing in HubSpot](https://www.hq-digital.com/blog/how-to-convert-more-leads-with-hubspot-ab-testing)

** Mar 10, 2022 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [lead conversion](https://www.hq-digital.com/blog/topic/lead-conversion), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation), [a/b testing](https://www.hq-digital.com/blog/topic/a-b-testing)

*EDITORS NOTE: This blog was originally published August 10, 2018 and has been updated.*

A/B testing (or split testing, if you prefer) might be the most underutilized tool marketers have today. Consider, in less than 3 minutes you can:

- Set up a test to see if your call-to-action could be more powerful
- Try two great layouts on your landing page
- Test out *both* of your catchy subject lines.

 The possibilities are nearly endless.

An A/B test means showing two versions of the same website page, email, or blog to visitors simultaneously and measuring performance for both variations. The version that performs better wins, it's as simple as that.

HubSpot's CRM and automation software tools make it easy to perform an A/B test on nearly every piece of digital marketing collateral, from website pages to emails, to ads and CTAs. 

[Read More >](https://www.hq-digital.com/blog/how-to-convert-more-leads-with-hubspot-ab-testing)

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