58 Effective Ways to Segment Your Email Database

Aug 14, 2018 / by Lex Hultquist posted in technology, marketing, marketing automation

When it comes to segmentation, many companies lean on the basics, splitting up their email database by industry, persona, and/or stage of the funnel. But why stop there?

Marketing automation tools like HubSpot, Marketo, and Pardot make it easy to create lists based on actions and engagements taken by your website visitors. When you augment this data with offline touch points logged in your CRM, there are an endless number of trigger combinations you can use to segment your audience and deliver highly-customized marketing and sales campaigns.

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6 Automated Email Campaigns to Accelerate Your Entire Funnel

Aug 7, 2018 / by Meghan Hultquist posted in technology, marketing, sales enablement, marketing automation

Automated email campaigns, also known as nurture campaigns, are a powerful way to accelerate revenue growth across your entire marketing and sales funnel.

Nurture campaigns are a wise investment because they can usually be built using assets you already have, and they require fairly low maintenance to maintain and optimize post-launch. These campaigns work hard for you in the background, freeing up your sales and marketing teams to work on higher-priority opportunities or more strategic initiatives.

A nurture campaign is made up of a series of automated email messages that are sent to a specific audience according to a pre-established schedule. You can design these automated email campaigns to generate growth in a variety of ways, for both sales and marketing teams. These campaigns are easily built with marketing automation software.

Explore six automated email campaigns that accelerate growth across the entire funnel, from warming up marketing-qualified leads to getting a second chance with deals you've lost.

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3 Signs You're Using the Wrong Marketing Automation Software

Aug 3, 2018 / by Meghan Hultquist posted in technology, marketing, marketing automation

Marketing automation software offers enormous benefits to marketing and sales teams, but it's not a magic wand. To be successful, you need to have the right tool in place to support your team's needs and goals.

When your team is stuck using a marketing automation solution that isn't a good fit, you fail to see results, and your team gets frustrated. Who can blame them? Left without a good marketing automation tool, they're at a crippling disadvantage, and their competitors have an easy edge.

Read on to learn three common signs you're using the wrong marketing automation software, and learn how to find a better solution for your organization.

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9 Innovative Tech Sessions to Check Out at INBOUND 2018

Jul 18, 2018 / by Meghan Hultquist posted in technology, marketing, HubSpot

INBOUND is HubSpot’s annual user conference and a community celebration of all things inbound marketing and sales. This year’s event is September 4-7 in Boston.

INBOUND is always full of interesting educational sessions on the future of tech in marketing and sales, and this year is no exception. In fact, this year’s agenda is more packed with new technologies than ever before. From sessions featuring AI and machine learning to blockchain, it feels like the only thing missing from the INBOUND 2018 agenda is a lesson in quantum computing.

Read on to learn our top picks for INBOUND 2018 sessions featuring emerging technology to check out in Boston this fall.

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