58 Effective Ways to Segment Your Email Database

When it comes to segmentation, many companies lean on the basics, splitting up their email database by industry, persona, and/or stage of the funnel. But why stop there?

Marketing automation tools like HubSpot, Marketo, and Pardot make it easy to create lists based on actions and engagements taken by your website visitors. When you augment this data with offline touch points logged in your CRM, there are an endless number of trigger combinations you can use to segment your audience and deliver highly-customized marketing and sales campaigns.

Pinpointing these precise actions and engagements makes your marketing and sales efforts exponentially more effective.

Here are 58 different triggers you can use to segment your database into lists for more effective marketing and sales. Use these database segmentation ideas to deliver tailored content or as a part of your lead scoring model to amplify your marketing and sales funnel. 

Email Segmentation Ideas

Create lists or positive lead scoring attributes for contacts who:

1. Watch any video
2. Watch any 3 videos
3. Watch a specific video
4. Visit a specific page
5. Visit a specific page more than 3 times
6. Visit any page
7. Visit any 3 pages
8. Visit any 10 pages
9. Visit any 50 pages
10. Visit a specific set of pages
11. Request a demo
12. Request a quote
13. Request a case study
14. Make a referral
15. View 3 case studies
16. Cancel an order
17. Cancel a subscription
18. Complete any survey
19. Complete a specific survey
20. Complete any 3 surveys
21. Open a specific email
22. Open any email
23. Open any 3 emails
24. Open any 10 emails
25. Open all of a sequence of emails
26. Never opened an email
27. Never visited the website
28. Never completed a form
29. Never read a blog post
30. Update deal stage
31. Update lead status
32. Update subscription type
33. Become a member
34. Change membership type
35. Have less than 7 days until renewal date
36. Purchase order over $10,000
37. Select an option
38. See a testimonial
39. Update a contact property
40. Specific URL in email address
41. Email and blog view
42. Email and landing page view
43. Email view and download
44. Email, blog and landing page view
45. Email and blog view, plus download
46. Made a recent purchase
47. Click an accordion
48. Click a slider
49. Click a tab
50. Click a button
51. Click a CTA
52. Submit a form
53. Met at tradeshow
54. Subscribe to the blog
55. Visit your website in the past 48 hours
56. Attend any webinar
57. Attend multiple webinars
58. Attend an event

If you're interested in learning how to measure the effectiveness of these triggers with events tracking, check out this related post.