Automated email campaigns, also known as nurture campaigns, are a powerful way to accelerate revenue growth across your entire marketing and sales funnel.

Nurture campaigns are a wise investment because they can usually be built using assets you already have, and they require fairly low maintenance to maintain and optimize post-launch. These campaigns work hard for you in the background, freeing up your sales and marketing teams to work on higher-priority opportunities or more strategic initiatives.

A nurture campaign is made up of a series of automated email messages that are sent to a specific audience according to a pre-established schedule. You can design these automated email campaigns to generate growth in a variety of ways, for both sales and marketing teams. These campaigns are easily built with marketing automation software.

Explore six automated email campaigns that accelerate growth across the entire funnel, from warming up marketing-qualified leads to getting a second chance with deals you've lost.

Marketing automation software offers enormous benefits to marketing and sales teams, but it's not a magic wand. To be successful, you need to have the right tool in place to support your team's needs and goals.

When your team is stuck using a marketing automation solution that isn't a good fit, you fail to see results, and your team gets frustrated. Who can blame them? Left without a good marketing automation tool, they're at a crippling disadvantage, and their competitors have an easy edge.

Read on to learn three common signs you're using the wrong marketing automation software, and learn how to find a better solution for your organization.