HubSpot Pop-Up Forms: Convert Leads with this Simple Tool

Dec 18, 2018 / by Meghan Hultquist posted in marketing, HubSpot, lead conversion, lead generation

Pop-Up Forms, formerly known as "Lead Flows," are a great and easy tool inside of the HubSpot growth stack that lets any website add a conversion point (form) to any website page, without any coding knowledge at all.

Pop-up forms are simple three-step forms for gathering customer information that can be set to appear on any page on your website. 

Here's how to use them effectively to generate leads.

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How to Create Content That Search Engines Love

Nov 15, 2018 / by Meghan Hultquist posted in marketing, content, content development, inbound marketing, SEO

Improving SEO and growing organic traffic is a top priority for many marketing teams. Yet, few teams excel when it comes to creating content that regularly earns favorable attention from search engines.

Creating content that search engines love means following a set of best practices to earn positive attention. Stick to these best practices, and you'll see dramatic uptick in organic website traffic and leads, along with a marked return on your content marketing investment.

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12 Free Marketing Tools to Make Your Team Even More Amazing

Oct 16, 2018 / by Meghan Hultquist posted in technology, marketing

Today's best marketing teams have an innovative mindset - constantly testing, integrating, and optimizing new technologies into their marketing tech stacks for continually better results over time. 

Indeed, the right marketing technology tools can be the difference between lackluster and amazing results. Fortunately, having an awesome tech stack doesn't have to cost a fortune. In fact, there are hundreds of tools that can make you a more amazing marketer without costing you a penny.

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The Ultimate Glossary of Inbound Marketing Vocab Terms

Oct 9, 2018 / by Meghan Hultquist posted in marketing, inbound marketing

Whether you're new to inbound marketing or just brushing up your skills, it can feel a bit like learning a new language at times. There are quite a few vocabulary terms that are extremely helpful to understand in order to leverage inbound marketing most effectively.

We've put together this comprehensive glossary of inbound marketing terms to help you learn to speak the language of inbound fluently.

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4 Tips in 5 Minutes: Influence Visitor Behavior on Your Website

Oct 3, 2018 / by Meghan Hultquist posted in marketing, websites, optimization

Successful digital marketing demands more than just attracting interested users to your website. You need to get website visitors to take one or more desired actions, or exhibit certain behaviors on your site, in order to actually accomplish your marketing and sales goals. 

The actions or behaviors desired of your website visitors will vary from company to company and from page to page on any given website. Desired actions include things like submitting a form, clicking through to an additional page, starting a free trial, or completing a purchase.

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Digital Marketing Metrics to Track in 2019

Sep 21, 2018 / by Meghan Hultquist posted in marketing, analytics

The time has come. 2019 will be the year of data-driven digital marketing. I can feel it. For years, marketers have had access to an increasing set of digital metrics, and 2019 is going to be the year when digital marketers finally start using their data to make smart, informed analytics decisions that impact revenue growth. 

To get there, you need to begin by understanding which are the most important metrics to track as part of your digital marketing efforts. There is just so much data available to marketers, it can challenging to know where to focus your time and efforts. 

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5 Common Causes of Mediocre Marketing Automation Results

Sep 18, 2018 / by Meghan Hultquist posted in marketing, strategy, marketing automation, lead generation

Tell me if this sounds familiar. Your team has recently implemented a marketing automation solution, but six months in or even a year later, you're still not experiencing substantial gains in efficiency, lead generation, and revenue growth. You're probably feeling a little shortchanged, and with good reason.

If you're in this situation, don't panic. You don't have to settle for mediocre results. Game-changing technology like marketing automation should deliver game-changing results. 

Start by identifying the root cause of your lackluster results. Once you know what you're dealing with, there are steps you can take to quickly turn things around and start capitalizing on your marketing automation investment. 

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SEO Best Practices for 2019

Aug 31, 2018 / by Meghan Hultquist posted in technology, marketing, websites, optimization, SEO

What's the Best SEO Strategy for 2019?

SEO is an essential component of driving qualified traffic and leads to your website. But so many companies don't have a good handle on what SEO even means today. It's not completely their fault. There is so much misinformation about SEO out there, and it's tough to sort through what's current and what's accurate.

What makes SEO such a tough discipline is that it is ever-evolving, with search engines releasing updates all the time and often without warning. The best way to stay ahead of search engine algorithm updates is simply to adhere to best practices from the beginning. 

So, let's take a look at what SEO best practices look like as marketers gear up to head into 2019. Combine these powerful forces to put together the best SEO strategy your company has ever seen.

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Optimize Your Website to Influence Visitor Behavior

Aug 28, 2018 / by Meghan Hultquist posted in marketing, websites, optimization

There is a method to the madness when it comes to getting your website visitors to take a certain action or behave a certain way. It turns out there is a very predictable way that people react to triggers, cues, signals, and direction. Leveraging the right visual and messaging components allows you to more effectively engage with prospects and directly influence their behavior.

And it doesn't require a total overall of your website. There are a series of impactful tweaks you can make that will allow you to strategically influence the behaviors you want from your website visitors.

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Webinars: Take Your Lead Generation Up a Notch

Aug 24, 2018 / by Meghan Hultquist posted in marketing, lead generation

Webinars engage users, showcase your brand's expertise, and are great go-to offers to nurture leads further along in their journey. You can use webinars for any stage of the funnel, so long as your topic is educational and valuable to your audience.

Webinars can be used strategically at all stages in the buyer's journey to improve your lead generation performance. The lead generation potential of a well-planned, well-executed webinar is huge.

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