---
title: Insights and ideas on marketing and technology (4)
description: Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts.  (4)
---

[![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com)

# BLOG

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/how%20to%20make%20your%20website%20irresistable%20to%20your%20target%20audience.jpg) ](https://www.hq-digital.com/blog/inbound-website-must-haves-5-steps-to-make-your-website-irresistible-to-target-customers)

## [Inbound Website Must-Haves: 5 Steps to Make Your Website Irresistible to Target Customers](https://www.hq-digital.com/blog/inbound-website-must-haves-5-steps-to-make-your-website-irresistible-to-target-customers)

** Jul 16, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [websites](https://www.hq-digital.com/blog/topic/websites), [lead generation](https://www.hq-digital.com/blog/topic/lead-generation), [inbound marketing](https://www.hq-digital.com/blog/topic/inbound-marketing)

No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually [influences their behavior](https://www.hq-digital.com/blog/7-psychology-principles-to-influence-user-and-customer-behavior), getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website - one that will be irresistible to your target customers.

[Read More >](https://www.hq-digital.com/blog/inbound-website-must-haves-5-steps-to-make-your-website-irresistible-to-target-customers)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/how%20to%20generate%20more%20leads%20from%20your%20website.jpg) ](https://www.hq-digital.com/blog/7-proven-ways-to-boost-your-website-conversion-rate)

## [7 Proven Ways to Boost Your Website Conversion Rate](https://www.hq-digital.com/blog/7-proven-ways-to-boost-your-website-conversion-rate)

** May 30, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [lead generation](https://www.hq-digital.com/blog/topic/lead-generation), [optimization](https://www.hq-digital.com/blog/topic/optimization)

When it comes to boosting your website's conversion rate, you can focus your efforts on several areas to see results almost immediately. Every website is unique, but some tried-and-true best practices within conversion rate optimization prove to increase website lead generation for pretty much everyone.

Try these seven proven ways to boost your website conversion rate and start getting more leads from your existing website traffic. These tips will generate improvement for almost any website, particularly when implemented all together.

[Read More >](https://www.hq-digital.com/blog/7-proven-ways-to-boost-your-website-conversion-rate)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Blog%20performance%20boosters%20for%20increased%20website%20traffic%20and%20lead%20conversion.jpg) ](https://www.hq-digital.com/blog/4-easy-blog-upgrades-to-convert-more-leads)

## [4 Easy Blog Upgrades to Convert More Leads](https://www.hq-digital.com/blog/4-easy-blog-upgrades-to-convert-more-leads)

** May 7, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [optimization](https://www.hq-digital.com/blog/topic/optimization), [inbound marketing](https://www.hq-digital.com/blog/topic/inbound-marketing), [content marketing](https://www.hq-digital.com/blog/topic/content-marketing)

Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they're really looking for. 

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

[Read More >](https://www.hq-digital.com/blog/4-easy-blog-upgrades-to-convert-more-leads)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/automation-blueprint.png) ](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

## [Mapping Your Sales Process 101: HubSpot Lifecycle Stages, Lead Statuses, and Deal Stages](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

** Apr 29, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [sales enablement](https://www.hq-digital.com/blog/topic/sales-enablement), [marketing automation](https://www.hq-digital.com/blog/topic/marketing-automation)

[Setting yourself up for success within HubSpot](https://www.hq-digital.com/hubspot-experts) is a critical process. HubSpot contains a powerful set of tools to help increase lead generation and customer acquisition, but it's not a magic button that is ready to go from the gate. You need to properly configure your system to make it work well for your organization, and that starts with properly mapping your sales process using lifecycle stages, lead statuses, and deal stages.

[Read More >](https://www.hq-digital.com/blog/mapping-your-sales-process-101-hubspot-lifecycle-stages-lead-statuses-and-deal-stages)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/how%20to%20successfully%20implement%20a%20strategic%20marketing%20plan.jpg) ](https://www.hq-digital.com/blog/implementation-where-most-marketing-plans-go-to-die)

## [Implementation: Where Most Marketing Plans Go to Die](https://www.hq-digital.com/blog/implementation-where-most-marketing-plans-go-to-die)

** Mar 5, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [strategy](https://www.hq-digital.com/blog/topic/strategy)

One key trait that identifies all high achievers is that they take action. They don't just talk about ideas; they *do*. Winning teams practice the art of implementation relentlessly. 

It's not particularly surprising, then, that successful implementation of a strategic marketing plan is one of the biggest challenges consistently facing marketing teams. 

Failed implementation is a stressful situation for any member of your marketing team, but it's marketing leaders that end up taking the brunt of the blame when a marketing plan fails to launch. Organizations regularly cite failure to execute a strategic plan as their primary reason for firing a CMO. 

[Read More >](https://www.hq-digital.com/blog/implementation-where-most-marketing-plans-go-to-die)

[![](https://www.hq-digital.com/hubfs/advanced-marketing-metrics-and-formulas.jpg) ](https://www.hq-digital.com/blog/advanced-metrics-formulas-and-kpis-every-saas-marketer-should-know)

## [Advanced Metrics, Formulas, and KPIs Every SaaS Marketer Should Know](https://www.hq-digital.com/blog/advanced-metrics-formulas-and-kpis-every-saas-marketer-should-know)

** Feb 20, 2019 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [analytics](https://www.hq-digital.com/blog/topic/analytics), [strategy](https://www.hq-digital.com/blog/topic/strategy)

Smart marketers know that basic marketing metrics (traffic and engagement) on their own provide a narrow view, and only small piece of the puzzle. While useful for optimizing campaigns, they are not necessarily tied to larger business goals and objectives.

Analytics that matter to organization leaders and boards go beyond the basic number of leads generated per quarter or increases in lead conversions. Leads, opportunities, and customers are easy and obvious numbers to focus on, but more important are the metrics that allow companies to track, project and predict growth. This is particularly true when it comes to SaaS (and IaaS, PaaS, FaaS) companies and others with a subscription-based pricing model.

Chances are, you're already familiar with Monthly Recurring Revenue (MRR). This is a number that investors care about, which means it is a number that companies care about, which means it is a number that marketers care about. MRR, however, is just scratching the surface of revenue metrics that matter and must be measured.

[Read More >](https://www.hq-digital.com/blog/advanced-metrics-formulas-and-kpis-every-saas-marketer-should-know)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/lead-score-matrix.jpg) ](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-custom-scoring-properties-in-hubspot)

## [Upgrade Your HubSpot Lead Scoring - Using Multiple Custom Score Properties](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-custom-scoring-properties-in-hubspot)

** Feb 8, 2019 / by [Lex Hultquist](https://www.hq-digital.com/blog/author/lex-hultquist) posted in [HubSpot](https://www.hq-digital.com/blog/topic/hubspot), [analytics](https://www.hq-digital.com/blog/topic/analytics), [Lead Score](https://www.hq-digital.com/blog/topic/lead-score)

Lead scoring is an essential part of growing revenue for marketing and sales teams.

A sophisticated lead scoring model can be the difference between a sales team buried under piles of new leads, unable to distinguish a good lead from a bad one, and a team that is effectively and efficiently prioritizing their efforts - and [closing more deals as a result](https://www.hq-digital.com/blog/send-your-hottest-leads-to-sales-with-lead-scoring).

[Read More >](https://www.hq-digital.com/blog/how-to-get-the-most-out-of-custom-scoring-properties-in-hubspot)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/Data%20Privacy%20in%20Marketing.jpg) ](https://www.hq-digital.com/blog/data-privacy-laws-marketing-a-laypersons-guide)

## [Data Privacy Laws + Marketing: A Layperson's Guide](https://www.hq-digital.com/blog/data-privacy-laws-marketing-a-laypersons-guide)

** Jan 30, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing)

Data privacy is quickly becoming a business focus around the world, and it's only the beginning. Technology has reshaped our privacy expectations, and there is increasing backlash, as well as legal and regulatory action, that has been generated in response. This rapidly evolving landscape will fundamentally change how business is transacted online.

Huge data privacy scandals are making headlines, and conglomerates like Facebook and Google are being hit with significant financial penalties under applicable laws. As a result of the shifting legal landscape, consumers' expectations around privacy are once again shifting, too.

[Read More >](https://www.hq-digital.com/blog/data-privacy-laws-marketing-a-laypersons-guide)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/psychology%20principles%20to%20apply%20in%20marketing.jpg) ](https://www.hq-digital.com/blog/7-psychology-principles-to-influence-user-and-customer-behavior)

## [7 Psychology Principles to Influence User and Customer Behavior](https://www.hq-digital.com/blog/7-psychology-principles-to-influence-user-and-customer-behavior)

** Jan 16, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [lead generation](https://www.hq-digital.com/blog/topic/lead-generation), [customer acquisition](https://www.hq-digital.com/blog/topic/customer-acquisition)

The ultimate goal of any marketing campaign is to influence human behavior. That’s why the most successful marketing campaigns incorporate and leverage certain principles of human psychology. 

[Read More >](https://www.hq-digital.com/blog/7-psychology-principles-to-influence-user-and-customer-behavior)

[![](https://www.hq-digital.com/hubfs/2.0%20Images/Blog/chatbots%20for%20marketing%20teams.jpg) ](https://www.hq-digital.com/blog/chatbots-a-primer-for-marketing-teams)

## [Chatbots: A Primer for Marketing Teams](https://www.hq-digital.com/blog/chatbots-a-primer-for-marketing-teams)

** Jan 9, 2019 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [technology](https://www.hq-digital.com/blog/topic/technology), [marketing](https://www.hq-digital.com/blog/topic/marketing), [customer acquisition](https://www.hq-digital.com/blog/topic/customer-acquisition)

If you’ve spent any time online over the last two years, you’ve more likely than not encountered chatbots. And if you haven’t, you will soon. Chatbots, often referred to simply as “bots,” are heralded by many as *the* next must-have-technology for marketing and sales.

Businesses of all shapes and sizes are adopting chatbots rapidly, and there are many powerful applications within any given company. More and more big brands, from Nike to Whole Foods, have already embraced bot technology, and now chatbots are quickly becoming mainstream. [Research from Forrester](https://adage.com/article/digital/marketers-betting-bots/309767/) showed that in 2016, just 5% of companies worldwide were using chatbots regularly. Compare that to a [recent survey by Oracle](https://www.oracle.com/uk/corporate/pressrelease/oracle-report-can-virtual-experiences-replace-reality-vr-chatbots-for-cx-20161206.html), which found that 80% of senior marketing and sales professionals expect to be using chatbots for customer interactions by 2020.

Chatbots are an excellent reminder that the digital revolution is far from over. We’re actually right in the midst of it. As more and more companies join in, marketers need to get a good grasp on how to use this powerful technology for the good of their brand.

So, let’s explore this emerging technology, what it means for marketing teams, and how to leverage it successfully for your brand.

[Read More >](https://www.hq-digital.com/blog/chatbots-a-primer-for-marketing-teams)

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