Creating an effective content strategy doesn’t have to be overly time-consuming or complicated. You just need to know what pieces to use and how to assemble them to create the results you want.

Below is a framework for a content marketing strategy that can usually be built in anywhere between an afternoon and a couple of weeks. 

Of course, the more time you spend focusing on each of the areas below, the more comprehensive and effective your content marketing strategy will be.

Follow the seven easy steps below to build a content strategy that generates leads for all stages of your funnel.

Great marketing content requires input from special subject matter experts. Whether you're sitting down with someone inside of your company, a thought leader in your industry or an agency client, running a productive copy interview can be the difference between success and failure when it comes to producing great content. 

While some experts are just naturally more well-suited to being interviewed, there is a lot an interviewer can do to make the most productive use of everyone’s time. Below are some tips on how to conduct an outstanding copy interview.

INBOUND is HubSpot’s annual user conference and a community celebration of all things inbound marketing and sales. This year’s event is September 4-7 in Boston.

INBOUND is always full of interesting educational sessions on the future of tech in marketing and sales, and this year is no exception. In fact, this year’s agenda is more packed with new technologies than ever before. From sessions featuring AI and machine learning to blockchain, it feels like the only thing missing from the INBOUND 2018 agenda is a lesson in quantum computing.

Read on to learn our top picks for INBOUND 2018 sessions featuring emerging technology to check out in Boston this fall.