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Lex Hultquist

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How to Use Google Analytics to Optimize Your HubSpot Email Campaigns

Jul 25, 2018 / by Lex Hultquist posted in marketing, HubSpot, analytics, Google Analytics

Serious HubSpotters know how to get the most out of HubSpot reporting tools, but they also know that combining other technologies and analytics creates a more comprehensive and actionable landscape.

Knowing which content is sticky enough to engage your audience beyond the landing page produces more conversion opportunities. After deep diving into the data that gives us this insight, we are going to take the time to understand why these campaigns are delivering better results, then look at how to replicate the effective components.

By the end of this post, you'll be able to measure which HubSpot email campaigns produce the most page views and longest time on site on your website.

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