Kick-Ass Workshops
Improve Skills, Efficiency, and Effectiveness for Your Team
Half-day and full-day sessions available
Interactive exercises designed to construct a road map to success
Ideal for teams of all sizes
Workshop is recorded and distributed to you
Video conferencing available for remote teams and team members
Available workshops:
Marketing Automation
Marketing automation has revolutionized the way businesses think about generating leads and revenue. Our marketing automation workshop is for introductory to intermediate-level teams who are curious about the potential power of marketing automation to help drive leads and revenue.
- Marketing automation readiness evaluation
- Tech stack audit
- Software recommendation
- 60-minute Software demo
- Technology integrations - CRM, website, other
Inbound Marketing
This workshop is a half-day session that teaches marketing teams the fundamentals of inbound marketing programs that generate leads. In this session, we’ll walk through and actually build out an inbound marketing plan for your company, including:
- Inbound marketing goals - traffic, conversion rates, etc.
- Target personas
- Pains and solutions
- Content strategy
- Technology recommendations
- HubSpot Marketing Free Trial
Lead Scoring
Lead scoring is an effective, tech-driven way to prioritize and hand off your most valuable leads to your sales team. In this interactive, half-day workshop, we’ll teach your team the basics of lead scoring and help you to actually build a model of your very own. You’ll get:
- Form field recommendations for segmentation and scoring
- Template scoring framework
- Behavioral scoring recommendations
- Demographic scoring recommendations
- 3 test scenarios
- Technology recommendation for implementation