Kick-Ass Workshops

hq-digital-workshops

Improve Skills, Efficiency, and Effectiveness for Your Team

 

Half-day and full-day sessions available

Interactive exercises designed to construct a road map to success

Ideal for teams of all sizes

Workshop is recorded and distributed to you

Video conferencing available for remote teams and team members

 

Available workshops:

Marketing Automation

Marketing automation has revolutionized the way businesses think about generating leads and revenue. Our marketing automation workshop is for introductory to intermediate-level teams who are curious about the potential power of marketing automation to help drive leads and revenue.

  • Marketing automation readiness evaluation
  • Tech stack audit
  • Software recommendation
  • 60-minute Software demo
  • Technology integrations - CRM, website, other

Inbound Marketing

This workshop is a half-day session that teaches marketing teams the fundamentals of inbound marketing programs that generate leads. In this session, we’ll walk through and actually build out an inbound marketing plan for your company, including:

  • Inbound marketing goals - traffic, conversion rates, etc.
  • Target personas
  • Pains and solutions
  • Content strategy
  • Technology recommendations
  • HubSpot Marketing Free Trial

Lead Scoring

Lead scoring is an effective, tech-driven way to prioritize and hand off your most valuable leads to your sales team. In this interactive, half-day workshop, we’ll teach your team the basics of lead scoring and help you to actually build a model of your very own. You’ll get:

  • Form field recommendations for segmentation and scoring
  • Template scoring framework
  • Behavioral scoring recommendations
  • Demographic scoring recommendations
  • 3 test scenarios
  • Technology recommendation for implementation

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