A poorly put together marketing plan will generate poor results, even if it's perfectly executed by a top-notch team.  

Marketing teams often don't realize they are stuck with a badly designed marketing plan until they are months into execution, when results have ground to a halt or even tanked. As a result, a tremendous amount of time, energy and resources are wasted.

Whether you’ve created your marketing plan in-house or you’ve hired an agency to help you, you can quickly identify whether you’re working off of a sub-par marketing plan that is destined to disappoint if you know how to spot key red flags.

Here are five of the most common signs that a marketing plan is destined for failure.