--- title: Insights and ideas on marketing and technology | strategy (2) description: strategy | Marketing, sales, revenue, and technology advice, expertise, ideas, and more from industry experts. (2) --- [![HQdigital](https://www.hq-digital.com/hs-fs/hubfs/HQ-logo-white.png?width=1018&height=260&name=HQ-logo-white.png "HQdigital")](http://hq-digital.com) # BLOG [![](https://www.hq-digital.com/hubfs/animal-architecture-art-730433.jpg) ](https://www.hq-digital.com/blog/is-your-marketing-plan-destined-to-fail) ## [Is Your Marketing Plan Destined to Fail?](https://www.hq-digital.com/blog/is-your-marketing-plan-destined-to-fail) ** Jul 27, 2018 / by [Meghan Hultquist](https://www.hq-digital.com/blog/author/meghan-hultquist) posted in [marketing](https://www.hq-digital.com/blog/topic/marketing), [strategy](https://www.hq-digital.com/blog/topic/strategy) A poorly put together marketing plan will generate poor results, even if it's perfectly executed by a top-notch team.   Marketing teams often don't realize they are stuck with a badly designed marketing plan until they are months into execution, when results have ground to a halt or even tanked. As a result, a tremendous amount of time, energy and resources are wasted. Whether you’ve created your marketing plan in-house or you’ve hired an agency to help you, you can quickly identify whether you’re working off of a sub-par marketing plan that is destined to disappoint if you know how to spot key red flags. Here are five of the most common signs that a marketing plan is destined for failure. 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